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The Top 10 San Francisco Tours and Activities (Updated February 2026)

San Francisco, USA
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The Cool San Francisco Top 10 San Francisco is the original Best of San Francisco list. These hand-picked tours, activities, and things to do have been fun-tested by travelers like you to provide the most excitement for the best prices in San Francisco.

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San Francisco City Lights Cruise (2-hours)
Likely to Sell Out
Likely to Sell Out

San Francisco City Lights Cruise (2-hours)

4.6 (1,784)
2 hours Free Cancellation Instant Confirmation
from
$58
Big Bus SF: Hop-on Hop-off Tour with 17 Stops and Sunset Option

Big Bus SF: Hop-on Hop-off Tour with 17 Stops and Sunset Option

4.3 (3,883)
2 hours Free Cancellation Instant Confirmation
from
$56.10
San Francisco: Golden Gate Bay Cruise (60 Minutes)
Likely to Sell Out
Likely to Sell Out

San Francisco: Golden Gate Bay Cruise (60 Minutes)

4.8 (1,486)
1 hour Free Cancellation Instant Confirmation
from
$39
North Beach & Little Italy Walking Tour: Food, History & Flavor

North Beach & Little Italy Walking Tour: Food, History & Flavor

4.8 (1,048)
3 hours Free Cancellation Instant Confirmation
from
$86
San Francisco CityPASS — Save 45%

San Francisco CityPASS — Save 45%

4.6 (320)
9 days Instant Confirmation
from
$89
Ghost Hunt in SF Chinatown with a Professional Investigator
Likely to Sell Out
Likely to Sell Out

Ghost Hunt in SF Chinatown with a Professional Investigator

4.8 (911)
1 hour 30 minutes Free Cancellation Instant Confirmation
from
$55
Painted Ladies San Francisco City Tour
Likely to Sell Out
Likely to Sell Out

Painted Ladies San Francisco City Tour

4.9 (1,986)
2 hours Free Cancellation
from
$82
San Francisco Bay Sailing Cruise
Likely to Sell Out
Likely to Sell Out

San Francisco Bay Sailing Cruise

4.9 (614)
1 hour 30 minutes Free Cancellation Instant Confirmation
from
$72
California Academy of Sciences General Admission Ticket

California Academy of Sciences General Admission Ticket

4.5 (521)
3 to 5 hours Free Cancellation Instant Confirmation
from
$49
A Magical Night with the San Francisco Mentalist: Jay Alexander

A Magical Night with the San Francisco Mentalist: Jay Alexander

5.0 (378)
2 hours Instant Confirmation
from
$55
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Things To Do in San Francisco

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

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Receive your refund

If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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Cool Rewards Terms & Conditions

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Cool Rewards

  • Cool Rewards is a loyalty program operated by Cool Destinations. Rewards may be earned by any eligible person holding a Cool Destinations account, subject to the Cool Destinations customer Terms of Use.

Earning rewards

  • Rewards can be earned by making bookings on the Cool Destinations website. You will be able to see the value of the rewards you can earn during the booking process.
  • Earned rewards will be issued in a pending state and will move to a confirmed state 24 hours after the start time of the experience.
  • Earned rewards will be available to redeem once they are no longer in a pending state.
  • For bookings that are moved to a different travel date, the rewards will be redeemable after the amended travel date.
  • If a booking where rewards were issued is canceled, the earned rewards will not be redeemable and will be moved to a canceled state.

Redeeming rewards

  • To redeem rewards, you must be logged into your Cool Destinations account.
  • Any available rewards will be automatically applied the next time you make a booking, and their value will be deducted from your order at checkout, unless you choose not to apply them, which requires you to indicate this via the toggle switch. Bookings made using rewards are subject to the standard Cool Destinations Customer Terms of Use.
  • You will not be able to redeem only a portion of your available rewards at checkout. It is only possible to redeem all or none of your available rewards.
  • There is no minimum order value required to redeem your rewards. This means that you can pay for 100% of your order with rewards.
  • Rewards are non-transferable and cannot be redeemed for cash.
  • If rewards are redeemed against a booking that is canceled or refunded, the rewards will be reissued to your account.

Miscellaneous

  • You can check your Cool Destinations account to see the rewards you have collected at any time. You are responsible for ensuring that your rewards balance is correct.
  • We reserve the right to modify these Cool Rewards Terms and Conditions at any time, with or without notice, including the rules for earning and redeeming rewards. Any changes will be reflected in the updated Terms and Conditions.
  • We reserve the right to terminate the Cool Rewards program and cease issuing any further rewards on future bookings. All pending and available rewards balances will be honored.
  • By earning and redeeming rewards, you agree to these Terms and Conditions, as well as any subsequent changes made to them.