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San Francisco Tours

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Recommendations

2-Day San Francisco Hop on Hop off Bus Tour + Bonus Night Tour

Explore San Francisco at your own pace. Make the most of your time in San Francisco with our flexible hop-on, hop-off sightseeing tours. Explore the …More

4.0 (26)

2-Day San Francisco Hop on Hop off Bus Tour + Bonus Night Tour

Explore San Francisco at your own pace. Make the most of your time in San Francisco with our flexible hop-on, hop-off sightseeing tours. Explore the...

2 hours
4.0 (26)
from
$95
Private Luxury San Francisco Highlights Tour

Step off the beaten path with Sammy’s SF Fun Tricks! Explore San Francisco and Napa like never before—with laughter, insider stories, and unforgettable photo ops. …More

5.0 (6)

Private Luxury San Francisco Highlights Tour

Step off the beaten path with Sammy’s SF Fun Tricks! Explore San Francisco and Napa like never before—with laughter, insider stories, and unforgettable photo ops....

4 to 6 hours • Hotel pickup offered • Free Cancellation
5.0 (6)
from
$150
Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option

Open-Top Double-Decker Bus Adventure: Hop on and off all day long with our lively hop-on-hop-off service! Buses roll up every 30 minutes, ready to whisk …More

4.3 (3)

Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option

Open-Top Double-Decker Bus Adventure: Hop on and off all day long with our lively hop-on-hop-off service! Buses roll up every 30 minutes, ready to whisk...

2 to 5 hours
4.3 (3)
from
$141
Self-Guided Audio Driving Tour of Sonoma and Napa Valley

Download GuideAlong’s self-guided audio tour of Sonoma and Napa Valley and uncover the rich history, stunning vineyards, and timeless charm of this world-renowned wine region. …More

4.8 (5)

Self-Guided Audio Driving Tour of Sonoma and Napa Valley

Download GuideAlong’s self-guided audio tour of Sonoma and Napa Valley and uncover the rich history, stunning vineyards, and timeless charm of this world-renowned wine region....

7 to 8 hours • Free Cancellation
4.8 (5)
from
$17
San Francisco: Shared Deluxe Bus sightseeing Tour with guide

Join a double-decker sightseeing bus to San Francisco's city sightseeing Locations and landmarks explore places like Pier 35, the Palace of Fine Arts and Union …More

Likely to Sell Out
Likely to Sell Out
3.5 (2)

San Francisco: Shared Deluxe Bus sightseeing Tour with guide

Join a double-decker sightseeing bus to San Francisco's city sightseeing Locations and landmarks explore places like Pier 35, the Palace of Fine Arts and Union...

8 hours • Free Cancellation
3.5 (2)
from
$15
Half-Day San Francisco City Overview Tour

Short on time but want to see the whole city? This half-day overview hits every major San Francisco highlight, including the Golden Gate Bridge, Coit …More

5.0 (3)

Half-Day San Francisco City Overview Tour

Short on time but want to see the whole city? This half-day overview hits every major San Francisco highlight, including the Golden Gate Bridge, Coit...

4 hours • Free Cancellation
5.0 (3)
from
$119
San Francisco Private Custom Tour

Come explore San Francisco with an expert guide. We will pick you up in a luxury car and can include rides in an autonomous driverless …More

5.0 (1)

San Francisco Private Custom Tour

Come explore San Francisco with an expert guide. We will pick you up in a luxury car and can include rides in an autonomous driverless...

4 to 6 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$149
San Francisco Half-Day Highlights Tour

This half-day tour is designed to show you the very best of San Francisco in just a few hours—without feeling rushed. You'll stop at iconic …More

4.2 (25)

San Francisco Half-Day Highlights Tour

This half-day tour is designed to show you the very best of San Francisco in just a few hours—without feeling rushed. You'll stop at iconic...

4 hours • Free Cancellation
4.2 (25)
from
$69
Yosemite National Park - One Way Trip

Experience the majesty of this world famous National Park and join us as we take you on an unforgettable journey into the heart of Yosemite …More

Likely to Sell Out
Likely to Sell Out
3.0 (4)

Yosemite National Park - One Way Trip

Experience the majesty of this world famous National Park and join us as we take you on an unforgettable journey into the heart of Yosemite...

5 to 6 hours • Free Cancellation
3.0 (4)
from
$135
Custom Beer and Wine Tour of Sonoma and Napa from San Francisco

This Brewery and Winery tour will take you to the best wineries as well as the most iconic breweries in North Bay's Sonoma County. Our …More

5.0 (3)

Custom Beer and Wine Tour of Sonoma and Napa from San Francisco

This Brewery and Winery tour will take you to the best wineries as well as the most iconic breweries in North Bay's Sonoma County. Our...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (3)
from
$127
8-hr Private Russian River Wine Tour from San Francisco in XL SUV

This wine tour will take you to the best wineries in The Russian River, including areas such as Healdsburg and Geyserville. Our years of experience …More

5.0 (2)

8-hr Private Russian River Wine Tour from San Francisco in XL SUV

This wine tour will take you to the best wineries in The Russian River, including areas such as Healdsburg and Geyserville. Our years of experience...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (2)
from
$765
Combo: Muir Woods & Sausalito Tour plus Hop-on Hop-off Bus Tour

See the best of San Francisco and Muir Woods with one convenient sightseeing package. Enjoy 48 hours of hop-on hop-off access aboard an open-top Big …More

5.0 (4)

Combo: Muir Woods & Sausalito Tour plus Hop-on Hop-off Bus Tour

See the best of San Francisco and Muir Woods with one convenient sightseeing package. Enjoy 48 hours of hop-on hop-off access aboard an open-top Big...

7 hours • Free Cancellation
5.0 (4)
from
$140
Private Group Wine Tour of Napa and Sonoma

Hire a luxury SUV or 14 passengers van with a professional driver and enjoy the beauty of the Wine Country! Cross the Golden Gate Bridge …More

5.0 (9)

Private Group Wine Tour of Napa and Sonoma

Hire a luxury SUV or 14 passengers van with a professional driver and enjoy the beauty of the Wine Country! Cross the Golden Gate Bridge...

6 to 12 hours • Hotel pickup offered • Free Cancellation
5.0 (9)
from
$1,799
Silicon Valley Tour from San Francisco Private

You will learn the history of San Francisco and the Bay Area, why Silicon Valley is here, and how it started. We will pick you …More

5.0 (4)

Silicon Valley Tour from San Francisco Private

You will learn the history of San Francisco and the Bay Area, why Silicon Valley is here, and how it started. We will pick you...

8 to 10 hours • Hotel pickup offered • Free Cancellation
5.0 (4)
from
$1,099
SUV Tour To Silicon Valley Including Stanford Walking Tour

You’ll learn the history of San Francisco Bay Area and the World’s First Technopark. We will bring you there in our comfortable limo. Visit the …More

5.0 (4)

SUV Tour To Silicon Valley Including Stanford Walking Tour

You’ll learn the history of San Francisco Bay Area and the World’s First Technopark. We will bring you there in our comfortable limo. Visit the...

7 to 9 hours • Hotel pickup offered • Free Cancellation
5.0 (4)
from
$899
Wine Tour Pros - Napa Wine Tour: SUV Up To 6 Guests

Privately Driven Wine Tour Experience! We will welcome you in one of our luxury vehicles with a bottle of bubbles ready to go on your …More

5.0 (4)

Wine Tour Pros - Napa Wine Tour: SUV Up To 6 Guests

Privately Driven Wine Tour Experience! We will welcome you in one of our luxury vehicles with a bottle of bubbles ready to go on your...

6 hours • Hotel pickup offered
5.0 (4)
from
$950
Private Tour Muir Woods and Sausalito

his Tour will take you across the Golden Gate Bridge, walk among old growth coast redwoods of the famous Muir Woods National Monument Park. You …More

5.0 (1)

Private Tour Muir Woods and Sausalito

his Tour will take you across the Golden Gate Bridge, walk among old growth coast redwoods of the famous Muir Woods National Monument Park. You...

4 to 5 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$699
San Francisco Self-Guided Audio Drive: Explore at Your Own Pace

Explore all that San Francisco has to offer, from the twists and turns of Lombard Street, through the bustling streets of Chinatown, and to the …More

3.9 (10)

San Francisco Self-Guided Audio Drive: Explore at Your Own Pace

Explore all that San Francisco has to offer, from the twists and turns of Lombard Street, through the bustling streets of Chinatown, and to the...

3 to 4 hours • Free Cancellation
3.9 (10)
from
$17
Yosemite Private Tour from San Francisco

Explore the Yosemite Valley and Yosemite National Park at your own pace, and avoid the hassle of organized bus tours. Traveling by private car, enjoy …More

5.0 (4)

Yosemite Private Tour from San Francisco

Explore the Yosemite Valley and Yosemite National Park at your own pace, and avoid the hassle of organized bus tours. Traveling by private car, enjoy...

13 hours • Hotel pickup offered • Free Cancellation
5.0 (4)
from
$1,460
San Francisco Sightseeing Tours

As longtime locals of San Francisco, we know the ideal spots to see within the city! Whether it's your first-time visiting SF, or you're a …More

Likely to Sell Out
Likely to Sell Out
3.0 (1)

San Francisco Sightseeing Tours

As longtime locals of San Francisco, we know the ideal spots to see within the city! Whether it's your first-time visiting SF, or you're a...

4 hours • Hotel pickup offered • Free Cancellation
3.0 (1)
from
$799

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
A great tour based on our interests
New York City
San Francisco Private Custom Tour
Robin_A, Sep 2026
A great tour based on our interests
We didn’t want to do the typical hot-spot tour. We love architecture and seeing neighborhoods and that’s exactly what she showed us, along with some tourist attractions she thought we would like.She was knowledgeable about history and having been a native of the area, she could speak about how things have changed for the communities.
Read more
Excellent Experience with Wonderful Driver
New York City
Custom Beer and Wine Tour of Sonoma and Napa from San Francisco
Kyle_G, Aug 2026
Excellent Experience with Wonderful Driver
Our driver, Vincent, was incredible in guiding us through Sonoma. He was friendly, punctual, responsive, and gave us some great knowledge of the area as he brought us around to three different wineries during our trip. Booking this experience will give you peace of mind and some direction if you’re not familiar with the area. If your driver is even half as a good as ours you’ll have a wonderful time.
Read more
We really enjoyed this...
New York City
Self-Guided Audio Driving Tour of Sonoma and Napa Valley
Jennifer_P, Aug 2026
We really enjoyed this...
We really enjoyed this audio tour of Sonoma and Napa Valleys. We learned a lot about the history of the region and all the different wineries. Highly recommend!
Read more
Great option for Alcatraz et al
New York City
Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option
Alex_T, Aug 2026
Great option for Alcatraz et al
After not taking the advice to book Alcatraz early, we found this as the only available option for a same-day booking. The prices were higher, but Jen was awesome and we had a wonderful day making memories. The tour bus was fun and we will definitely be back again.
Read more
interesting
New York City
San Francisco Half-Day Highlights Tour
C_line_A2013646, Aug 2026
interesting
good balance between visiting time and bus. Michèle was a pleasant guide. The meeting points were adapted to everyone's constraints (location and return time) to move on to other visits.
Read more
Excellent half day tour
New York City
Half-Day San Francisco City Overview Tour
921leeannew, Jul 2026
Excellent half day tour
Brian was an excellent tour guide. Very knowledgeable and very friendly. Took us places we would not have seen. Would highly recommend people to take Brian’s tour
Read more
Best SF tour!
New York City
Private Luxury San Francisco Highlights Tour
135hamzaha, Jul 2026
Best SF tour!
Sammy is an incredible tour guide! The entire experience was well organized, and every small detail was thoughtfully planned. He has a real gift for curating memorable experiences and creating a fun, welcoming atmosphere filled with laughter. I highly recommend booking a tour with him!
Read more
She is the best
New York City
Private Group Wine Tour of Napa and Sonoma
Y393BCalij, Jul 2026
She is the best
She is the best of the best out tour guide
Read more
Fantastic city tour with Brian
New York City
Half-Day San Francisco City Overview Tour
LisaShadowCat, Jul 2026
Fantastic city tour with Brian
Brian is a San Francisco native who shared the city’s history and gave insights on the neighborhoods as we drove through them. He provided local food specialties as snacks for us to enjoy on our ride. This is a great tour for first-time and return visitors alike.
Read more
Napa wine guide
New York City
Self-Guided Audio Driving Tour of Sonoma and Napa Valley
138rudyq, Jun 2026
Napa wine guide
A little tricky to get the app installed and token applied even with instruction video. I wish on the map area that's starred, it would say what that location address is. It would make it easier to get on that starting point from wherever I am. I loved the route it took me on once I was on the way. Very informative and I learned alot. Great value.
Read more
Amazing
New York City
Combo: Muir Woods & Sausalito Tour plus Hop-on Hop-off Bus Tour
340aidann, Jun 2026
Amazing
Great experience. James is very funny and energetic. He is clearly knowledgable about the beauty of San Francisco!
Read more
The night tour was a bit...
New York City
2-Day San Francisco Hop on Hop off Bus Tour + Bonus Night Tour
Farhiyah_S, Jun 2026
The night tour was a bit...
The night tour was a bit disappointing. We booked it thinking we would see sunset instead it was at 6:00pm we were rushed to take the bus. We appreciated the staff at one point helping get us to the bus rather than us waiting for another 20 min.
Read more
We had a great time
New York City
Yosemite Private Tour from San Francisco
Jerry_C, May 2026
We had a great time
This tour with Fred was great. He was very good in articulating the stories and histories of all the different places we went to and also passes along the way. The itinerary was quite flexible and we were able to work with him to line it up perfectly and we hit all the spots that we wanted to. We would definitely go in a tour with Fred again.
Read more
Outstanding Wine Country Tour
New York City
8-hr Private Russian River Wine Tour from San Francisco in XL SUV
David_N, Feb 2026
Outstanding Wine Country Tour
We are able to completely customize our iteniary, with suggestions on order and timing. Excellent schduke and result.Our guide, Edward, was very knowledgable of the area and history, well spoken, and a safe driver. :-) We highly recommend him for your tour!
Read more
Amazing customer service even when plans changed
New York City
Private Luxury San Francisco Highlights Tour
malaoudi2020, Jan 2026
Amazing customer service even when plans changed
We came to San Francisco with my 10-year-old niece and were really excited to take a city tour. We found Sammy’s SF Fun Tricks on Cool San Francisco and booked our tour the day before.Unfortunately, we got sick and couldn’t make it. We reached out to both Cool San Francisco and Sammy, and they were incredibly understanding and helpful. The whole process was smooth, and we were able to get a refund without any issues.Even though we didn’t get to take the tour, Sammy’s kindness, professionalism, and great customer service really stood out. Thank you so much, Sammy! We truly appreciate it and would definitely book again on our next visit to SF.
Read more
2 Great Experiences
New York City
Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option
emma_j, Dec 2025
2 Great Experiences
Alcatraz tour was so informative and fascinating. The hop on hop off took me to all the major highlights in the city. I feel like i saw all the highlights in the city in the one day I had to explore. Definitely would recommend both activities.
Read more
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