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San Francisco Tours

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Recommendations

San Francisco’s only Full city 2 Day Hop on Hop off Bus tour
4.0 (24)

San Francisco’s only Full city 2 Day Hop on Hop off Bus tour

Great pick first-time visitors to San Francisco ride around the city to places that interest you. The route covers including Union Square, North Beach, Pier...

2 days • Free Cancellation
4.0 (24)
from
$5
Downtown San Francisco Private Personalized Self-Guided App Tour
4.2 (13)

Downtown San Francisco Private Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer. We will walk all over the beautiful city, and see some beautiful sites...

2 hours • Free Cancellation
4.2 (13)
from
$5
Downtown San Francisco Personalized Self-Guided App Tour
5.0 (1)

Downtown San Francisco Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer. We will walk all over the beautiful city, and see some beautiful sites...

2 hours • Free Cancellation
5.0 (1)
from
$5
San Francisco Fisherman's Wharf Personalized Self-Guided App Tour
3.2 (5)

San Francisco Fisherman's Wharf Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer! We will walk all over the beautiful city, and see some beautiful sites...

1 to 2 hours • Free Cancellation
3.2 (5)
from
$5
Coit Tower Hike Personalized Self-Guided App Tour
3.7 (3)

Coit Tower Hike Personalized Self-Guided App Tour

Don’t miss out on one of San Francisco’s most iconic landmarks—Coit Tower! Book this experience for an unforgettable journey to the top of Telegraph Hill,...

2 hours 15 minutes • Free Cancellation
3.7 (3)
from
$5
Over the Rainbow in the Castro: A San Francisco Chronicle Self-Guided Tour
4.0 (2)

Over the Rainbow in the Castro: A San Francisco Chronicle Self-Guided Tour

Discover San Francisco’s Castro neighborhood and its rich history with this affordable, self-paced walking tour. • Find out all about the queer predecessors who paved...

60 to 75 minutes
4.0 (2)
from
$9
San Francisco's Embarcadero: An Audio Tour on Climate Change
5.0 (11)

San Francisco's Embarcadero: An Audio Tour on Climate Change

Take in San Francisco's historic waterfront with a tale of its creation, and looming demise with this walking tour along the Embarcadero. • Find out...

90 to 120 minutes • Free Cancellation
5.0 (11)
from
$10
Self-Guided Audio Tour of the Golden Gate Bridge
3.7 (3)

Self-Guided Audio Tour of the Golden Gate Bridge

Experience the beauty and history of San Francisco on this one-hour self-guided walking tour across the Golden Gate Bridge. Start at the Welcome Center, where...

60 to 90 minutes • Free Cancellation
3.7 (3)
from
$10
Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour
5.0 (1)

Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often...

60 to 75 minutes
5.0 (1)
from
$12
Food, History, and Resistance: A Self-Guided Audio Tour
5.0 (9)

Food, History, and Resistance: A Self-Guided Audio Tour

Explore San Francisco's historic Japantown at your own pace on this self-guided audio tour. Japanese-American local Kristin Eriko Posner will guide you through the neighborhood,...

50 to 60 minutes
5.0 (9)
from
$12
San Francisco: Shared Deluxe Bus sightseeing Tour with guide
Likely to Sell Out
Likely to Sell Out
3.5 (2)

San Francisco: Shared Deluxe Bus sightseeing Tour with guide

Join a double-decker sightseeing bus to San Francisco's city sightseeing Locations and landmarks explore places like Pier 35, the Palace of Fine Arts and Union...

8 hours • Free Cancellation
3.5 (2)
from
$15
San Francisco Cable Car Ticket with Audio Guided Tour
2.2 (5)

San Francisco Cable Car Ticket with Audio Guided Tour

Explore the best sights of San Francisco at your leisure, while riding the world famous Cable Car! We will stop at many attractions like Union...

1 to 3 hours • Free Cancellation
2.2 (5)
from
$23
Hidden Stairways of San Francisco
5.0 (265)

Hidden Stairways of San Francisco

Please note: this walk is not at all strenuous. Obviously there's some stairs but this is done at a leisurely pace and suitable for almost...

2 hours • Free Cancellation
5.0 (265)
from
$37
San Francisco Bay Cruise
Likely to Sell Out
Likely to Sell Out
4.6 (364)

San Francisco Bay Cruise

You haven’t fully experienced San Francisco until you’ve taken a Bay Cruise. This popular 1-hour excursion heads underneath the Golden Gate Bridge, around Alcatraz Island,...

1 hour • Free Cancellation
4.6 (364)
from
$39
North Beach Walking Tour
4.9 (102)

North Beach Walking Tour

It’s hard to imagine San Francisco as the sleepy village it was before the Gold Rush, but our North Beach Walking Tour takes you back...

1 hour 30 minutes • Free Cancellation
4.9 (102)
from
$39
Big Bus San Francisco: Sightseeing Sunset Tour by Open-Top Bus
4.4 (328)

Big Bus San Francisco: Sightseeing Sunset Tour by Open-Top Bus

Enjoy the city's sights by night. Beginning at Fisherman's Wharf, our Night Tour of San Francisco takes you through the evening vibrance of the Embarcadero, Fisherman's...

1 hour 30 minutes • Free Cancellation
4.4 (328)
from
$45
San Francisco Private Tour with a Local, Highlights & Hidden Gems
5.0 (1)

San Francisco Private Tour with a Local, Highlights & Hidden Gems

We could tell you how special San Francisco is but it is something you need to experience first hand. Don't let time constraints put you...

2 to 8 hours • Free Cancellation
5.0 (1)
from
$46
Escape from the Rock! Cruise around Alcatraz
4.5 (145)

Escape from the Rock! Cruise around Alcatraz

Embark on a 90-minute cruise along the San Francisco waterfront, under the Golden Gate Bridge and past Angel Island State Park before circling Alcatraz Island for an...

1 hour 30 minutes • Free Cancellation
4.5 (145)
from
$48
Downtown San Francisco Architecture & Public Art Tour
5.0 (27)

Downtown San Francisco Architecture & Public Art Tour

Explore San Francisco’s Central Business District on a 2.5 hour walking tour that showcases its stunning architecture, captivating public art, and vibrant public spaces. Discover...

2 hours 30 minutes • Free Cancellation
5.0 (27)
from
$49
Iconic San Francisco Urban Hiking Tour
5.0 (10)

Iconic San Francisco Urban Hiking Tour

See epic views of the iconic sites of San Francisco’s northern neighborhoods in this 5-mile small-group, locally-led urban hike that takes you from city sidewalks...

3 hours • Free Cancellation
5.0 (10)
from
$49

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
A great little adventure
New York City
Escape from the Rock! Cruise around Alcatraz
karlene_C, Sep 2026
A great little adventure
A good experience. A bit chilly in the wind, so bring something to wear if staying outside. Went to both bridges and around alcatraz. Great little adventure.
Read more
A fun cruise
New York City
San Francisco Bay Cruise
Elizabeth_S, Sep 2026
A fun cruise
An awesome trip around Alcatraz and cruising under the Golden Gate Bridge. We enjoyed seeing the Pier 39 seals from the view of the boat. Also liked the information and stories as we passed by landmarks.
Read more
Best Bay Bridge Tour the Blue and Gold Fleet
New York City
San Francisco Bay Cruise
Debra_H, Sep 2026
Best Bay Bridge Tour the Blue and Gold Fleet
It’s very informative, takes you all around the bay It saves you on driving and trying to find parking It’s a great deal for the price!
Read more
Top San Francisco tour
New York City
Downtown San Francisco Architecture & Public Art Tour
JOHN_S, Sep 2026
Top San Francisco tour
Jamie was a great guide. We have enjoyed many walking tours around the world and this was one of the best! Jamie had in depth knowledge and experience which enabled him to tell us about the historic development, .Architecture and construction of the district- it was interesting and enjoyable.
Read more
Fun two hours
New York City
Hidden Stairways of San Francisco
annemO2738BD, Sep 2026
Fun two hours
This was a fun outing and a nice leisurely walk through parts of SF that’s off the common tourist path. The guide was amazing and the views were spectacular.
Read more
Beautiful Scenic Tour
New York City
Hidden Stairways of San Francisco
Cheri_D, Sep 2026
Beautiful Scenic Tour
Greg is a wonderful, knowledgeable and friendly tour guide. A people person! The walk was enjoyably easy.
Read more
Great tour
New York City
Big Bus San Francisco: Sightseeing Sunset Tour by Open-Top Bus
433sharia, Aug 2026
Great tour
Kerwin was entertaining and made our trip more fun
Read more
Hop on Hop off
New York City
Big Bus San Francisco: Sightseeing Sunset Tour by Open-Top Bus
travelin777, Aug 2026
Hop on Hop off
I could have paid $10 less with my Booking.com status...but we were right there and he came down to $108 so for convenience sake, we bought our tickets directly from the operator.
Read more
Do not miss this opportunity. 10 out of 10!!
New York City
North Beach Walking Tour
254timothyu, Aug 2026
Do not miss this opportunity. 10 out of 10!!
My first trip to San Francisco and I was not disappointed. This walking tour is simple yet filled with great information about the city and its history. Our guide was simply excellent despite our group being sort of like herding cats. Her name escapes me now but she was able to finish the tour on time. I plan on returning again and may take one of their other tours. Afterwards we took the ferry to Alcatraz which was mind blowing. We did the day tour and I suspect the night tour would be a little spooky. Again, there is a great deal of history here and I highly recommend it.
Read more
Scenic ride on the water
New York City
Escape from the Rock! Cruise around Alcatraz
Lisa_W, Aug 2026
Scenic ride on the water
A nice, smooth ride with beautiful waters and scenery. All you have to do is sit back and relax. You get a close up of Golden Gate Bridge and Alcatraz.
Read more
Wonderful Tour - Glad I went
New York City
North Beach Walking Tour
ClaireWithLove, Aug 2026
Wonderful Tour - Glad I went
I did the North Beach tour through the Go City pass. Meeting point was at the Volunteer Fireman's memorial which is a great location at a park with a public bathroom and playground near by. Our tour guide was Kenan, and I really enjoyed the information he had to share about San Francisco, so I could appreciate the history more and learn about some iconic food places. I was really glad that I took the tour even though I had just walked around North Beach and already been to Pier 39.After the rest of the group left to go to Alcatraz (option not offered through the Go City pass), Kenan went above and beyond to explain the Waymo driverless taxi app interface as I asked, since my husband and I had tried it twice and missed it twice since we couldn't figure out where to meet the taxi.
Read more
Easy to get on and off on...
New York City
San Francisco’s only Full city 2 Day Hop on Hop off Bus tour
Teresa_T, Aug 2026
Easy to get on and off on...
Easy to get on and off on stops you choose. One suggestion is to mark the stops on the sidewalk/street for passengers getting on from a different stop than they exited from.
Read more
Saw many memorable buildings and learned history as well.
New York City
Downtown San Francisco Architecture & Public Art Tour
susankO4078OL, Aug 2026
Saw many memorable buildings and learned history as well.
Eleanor was an excellent and knowledgeable guide
Read more
Terry the traveler
New York City
San Francisco Cable Car Ticket with Audio Guided Tour
Vacation52617168709, Aug 2026
Terry the traveler
The wait time was long but definitely worth it
Read more
Was a wonderful way to...
New York City
San Francisco’s only Full city 2 Day Hop on Hop off Bus tour
Christina_G, Jul 2026
Was a wonderful way to...
Was a wonderful way to see the city and get around. Driver/guide, was very informative and kept us entertained.
Read more
Urban Hike San Fran
New York City
Iconic San Francisco Urban Hiking Tour
Mary H, Jun 2026
Urban Hike San Fran
Lisa was very friendly and knowledgeable about the history of San Francisco. We’ve previously visited this city multiple times. Lisa took us to places we have not seen in the past. She also did a great job with pointing out the best places to take photos. Highly recommend this tour!
Read more
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