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San Francisco Tours

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Recommendations

Combo Small-Group Tour: SF City plus Muir Woods & Sausalito
4.6 (120)

Combo Small-Group Tour: SF City plus Muir Woods & Sausalito

This combo tour consists of 2 parts: A tour to Muir Woods and Sausalito and San Francisco City tour. Two different tours are run by...

9 hours • Hotel pickup offered • Free Cancellation
9 hours • Hotel pickup offered • Free Cancellation
9 hours • Hotel pickup offered • Free Cancellation
4.6 (120)
from
$169
17-Mile Drive, Monterey Peninsula&Carmel Premium Small Group Tour
4.9 (626)

17-Mile Drive, Monterey Peninsula&Carmel Premium Small Group Tour

Discover California’s coastal magic on this full-day small-group tour from San Francisco. Cruise the legendary Pacific Coast Highway in a comfortable and professionally maintained vehicles,...

11 hours • Free Cancellation
11 hours • Free Cancellation
11 hours • Free Cancellation
4.9 (626)
from
$112.10
San Francisco Full-Day Tour by Cable Car & Foot
4.8 (201)

San Francisco Full-Day Tour by Cable Car & Foot

Our SF in a Day tour will take you places that no other San Francisco tour does, traversing the city by cable-car, rail & bus...

8 hours • Free Cancellation
8 hours • Free Cancellation
8 hours • Free Cancellation
4.8 (201)
from
$140
San Francisco's Embarcadero: An Audio Tour on Climate Change
5.0 (11)

San Francisco's Embarcadero: An Audio Tour on Climate Change

Take in San Francisco's historic waterfront with a tale of its creation, and looming demise with this walking tour along the Embarcadero. • Find out...

90 to 120 minutes • Free Cancellation
90 to 120 minutes • Free Cancellation
90 to 120 minutes • Free Cancellation
5.0 (11)
from
$7.99
Private San Francisco Custom City Tour - Lucky Tuk Tuk (max 6)
Likely to Sell Out
Likely to Sell Out
5.0 (83)

Private San Francisco Custom City Tour - Lucky Tuk Tuk (max 6)

See the San Francisco sights you want to see and see them at a pace that suits your group. Your friends and family can cover...

2 to 3 hours • Free Cancellation
2 to 3 hours • Free Cancellation
2 to 3 hours • Free Cancellation
5.0 (83)
from
$77
Alcatraz Tour Plus Muir Woods and Sausalito Day Trip
Likely to Sell Out
Likely to Sell Out
4.3 (1,073)

Alcatraz Tour Plus Muir Woods and Sausalito Day Trip

Alcatraz Island remains one of San Francisco's greatest landmarks — and now you can experience its chilling allure for yourself. Packaged with the half day...

7 hours 30 minutes
7 hours 30 minutes
7 hours 30 minutes
4.3 (1,073)
from
$152
Private San Francisco City Tour by Open-Air Jeep (Max 6)
4.9 (108)

Private San Francisco City Tour by Open-Air Jeep (Max 6)

See the San Francisco sights you want to see in an open-air convertible Jeep, at a pace that suits your group. This 2-hour exploration includes...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
4.9 (108)
from
$77
Early Bird San Francisco GoCar Tour
Likely to Sell Out
Likely to Sell Out
4.6 (60)

Early Bird San Francisco GoCar Tour

Get 3 Hours for the Price of 2 with GoCar San Francisco! Start your tour in the first hour we're open and enjoy an extra...

2 to 3 hours • Free Cancellation
2 to 3 hours • Free Cancellation
2 to 3 hours • Free Cancellation
4.6 (60)
from
$169
Vantigo - The Original San Francisco 4 Hour VW Bus Private Tour
Likely to Sell Out
Likely to Sell Out
5.0 (71)

Vantigo - The Original San Francisco 4 Hour VW Bus Private Tour

Looking for an authentic private way to experience San Francisco? Trade the tour bus for a vintage Volkswagen van that easily navigates the city’s less-traveled...

4 hours • Hotel pickup offered • Free Cancellation
4 hours • Hotel pickup offered • Free Cancellation
4 hours • Hotel pickup offered • Free Cancellation
5.0 (71)
from
$650
SF's Chinatown: Tea & Dim Sum Food Tour - Includes full meal, 3hr
4.9 (167)

SF's Chinatown: Tea & Dim Sum Food Tour - Includes full meal, 3hr

Embark on a culinary expedition in Chinatown, where the origins of the fortune cookie come to life, a myriad of dim sum and tea await...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
4.9 (167)
from
$115
Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour
5.0 (1)

Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often...

60 to 75 minutes
60 to 75 minutes
60 to 75 minutes
5.0 (1)
from
$11.99
Private City Tour of San Francisco
4.9 (126)

Private City Tour of San Francisco

Enjoy a guided 3 hour city tour which can be customized to suit your preferred locations. Our standard tour includes stops at the Golden Gate...

3 hours • Hotel pickup offered • Free Cancellation
3 hours • Hotel pickup offered • Free Cancellation
3 hours • Hotel pickup offered • Free Cancellation
4.9 (126)
from
$305
VIP Haunted Hotel Experience: Ghost Hunting plus Cocktail
Likely to Sell Out
Likely to Sell Out
5.0 (49)

VIP Haunted Hotel Experience: Ghost Hunting plus Cocktail

Looking for a true paranormal adventure? Gain exclusive access to one of the city’s most haunted hotels, where you’ll dive into its ghostly past using...

1 hour 45 minutes • Free Cancellation
1 hour 45 minutes • Free Cancellation
1 hour 45 minutes • Free Cancellation
5.0 (49)
from
$115
San Francisco in One Day: Small Group Cable Car and Walking Tour
5.0 (108)

San Francisco in One Day: Small Group Cable Car and Walking Tour

I’m excited to show you why this walking tour is unlike any other in San Francisco! We’ll trace the city’s history from its wild Gold...

4 hours 30 minutes • Free Cancellation
4 hours 30 minutes • Free Cancellation
4 hours 30 minutes • Free Cancellation
5.0 (108)
from
$129
San Francisco Afternoon City Tour Small-Group Half-Day
4.6 (320)

San Francisco Afternoon City Tour Small-Group Half-Day

Enjoy a glimpse into the culture and diversity of San Francisco's many districts with a comprehensive panoramic tour of the city. See the contrast between...

3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
4.6 (320)
from
$79
Private San Francisco 2.5 Hr Custom Tour - Lucky Tuk Tuk (max 6)
Likely to Sell Out
Likely to Sell Out
5.0 (54)

Private San Francisco 2.5 Hr Custom Tour - Lucky Tuk Tuk (max 6)

2.5 Hours in an eco friendly Electric Tuk Tuk. No more than 6 guests makes this a personalized experience. This is the ultimate insider tour...

2 hours 30 minutes • Free Cancellation
2 hours 30 minutes • Free Cancellation
2 hours 30 minutes • Free Cancellation
5.0 (54)
from
$90.50
6-hour Private Luxury SUV Wine Tour in Napa Or Sonoma Valley
5.0 (67)

6-hour Private Luxury SUV Wine Tour in Napa Or Sonoma Valley

"Explore Napa or Sonoma Valley in luxury with our private SUV tour. Choose the wineries yourself or follow a curated schedule designed to maximize your...

6 hours • Hotel pickup offered • Free Cancellation
6 hours • Hotel pickup offered • Free Cancellation
6 hours • Hotel pickup offered • Free Cancellation
5.0 (67)
from
$450
San Francisco Urban Hike: Castro and Twin Peaks
4.9 (70)

San Francisco Urban Hike: Castro and Twin Peaks

Take a walking tour to the next level! Embark on a 3-hour urban hike through San Francisco to experience the city’s streets and trails. Tackle...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
4.9 (70)
from
$54
San Francisco Private Love Tour
Likely to Sell Out
Likely to Sell Out
5.0 (45)

San Francisco Private Love Tour

For an unforgettable City Sightseeing tour, hitch a ride in a 1970's VW Hippie bus. This is an authentic and unique way to experience San...

4 hours • Hotel pickup offered • Free Cancellation
4 hours • Hotel pickup offered • Free Cancellation
4 hours • Hotel pickup offered • Free Cancellation
5.0 (45)
from
$995
North Beach Walking Tour
4.9 (99)

North Beach Walking Tour

It’s hard to imagine San Francisco as the sleepy village it was before the Gold Rush, but our North Beach Walking Tour takes you back...

1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
4.9 (99)
from
$39

Frequently Asked Questions

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

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Gather your information

Locate your Cool San Francisco Booking Number and the proof of the lower price you found.

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Email [email protected] with the documents, your name, and your home address.

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We'll review your materials and get in touch as soon as possible.

Receive your refund

If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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