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San Francisco Tours

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Recommendations

San Francisco Bay Cruise
Likely to Sell Out
Likely to Sell Out
4.6 (347)

San Francisco Bay Cruise

You haven’t fully experienced San Francisco until you’ve taken a Bay Cruise. This popular 1-hour excursion heads underneath the Golden Gate Bridge, around Alcatraz Island,...

1 hour • Free Cancellation
1 hour • Free Cancellation
1 hour • Free Cancellation
4.6 (347)
from
$39
Escape from the Rock! Cruise around Alcatraz
Likely to Sell Out
Likely to Sell Out
4.5 (143)

Escape from the Rock! Cruise around Alcatraz

Embark on a 90-minute cruise along the San Francisco waterfront, under the Golden Gate Bridge and past Angel Island State Park before circling Alcatraz Island for an...

1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
4.5 (143)
from
$39
North Beach Walking Tour
4.9 (99)

North Beach Walking Tour

It’s hard to imagine San Francisco as the sleepy village it was before the Gold Rush, but our North Beach Walking Tour takes you back...

1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
4.9 (99)
from
$39
Hidden Stairways of San Francisco
5.0 (259)

Hidden Stairways of San Francisco

Please note: this walk is not at all strenuous. Obviously there's some stairs but this is done at a leisurely pace and suitable for almost...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
5.0 (259)
from
$37
San Francisco: Shared Deluxe Bus sightseeing Tour with guide
Likely to Sell Out
Likely to Sell Out
3.5 (2)

San Francisco: Shared Deluxe Bus sightseeing Tour with guide

Join a double-decker sightseeing bus to San Francisco's city sightseeing Locations and landmarks explore places like Pier 35, the Palace of Fine Arts and Union...

8 hours • Free Cancellation
8 hours • Free Cancellation
8 hours • Free Cancellation
3.5 (2)
from
$35
San Francisco Cable Car Ticket with Audio Guided Tour
2.0 (4)

San Francisco Cable Car Ticket with Audio Guided Tour

Explore the best sights of San Francisco at your leisure, while riding the world famous Cable Car! We will stop at many attractions like Union...

1 to 3 hours • Free Cancellation
1 to 3 hours • Free Cancellation
1 to 3 hours • Free Cancellation
2.0 (4)
from
$23
San Francisco’s only Full city 2 Day Hop on Hop off Bus tour
4.1 (22)

San Francisco’s only Full city 2 Day Hop on Hop off Bus tour

Great pick first-time visitors to San Francisco ride around the city to places that interest you. The route covers including Union Square, North Beach, Pier...

2 days • Free Cancellation
2 days • Free Cancellation
2 days • Free Cancellation
4.1 (22)
from
$15
Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour
5.0 (1)

Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often...

60 to 75 minutes
60 to 75 minutes
60 to 75 minutes
5.0 (1)
from
$11.99
Food, History, and Resistance: A Self-Guided Audio Tour
5.0 (9)

Food, History, and Resistance: A Self-Guided Audio Tour

Explore San Francisco's historic Japantown at your own pace on this self-guided audio tour. Japanese-American local Kristin Eriko Posner will guide you through the neighborhood,...

50 to 60 minutes
50 to 60 minutes
50 to 60 minutes
5.0 (9)
from
$11.99
Over the Rainbow in the Castro: A San Francisco Chronicle Self-Guided Tour
4.0 (2)

Over the Rainbow in the Castro: A San Francisco Chronicle Self-Guided Tour

Discover San Francisco’s Castro neighborhood and its rich history with this affordable, self-paced walking tour. • Find out all about the queer predecessors who paved...

60 to 75 minutes
60 to 75 minutes
60 to 75 minutes
4.0 (2)
from
$9.99
Self-Guided Audio Tour of the Golden Gate Bridge
3.7 (3)

Self-Guided Audio Tour of the Golden Gate Bridge

Experience the beauty and history of San Francisco on this one-hour self-guided walking tour across the Golden Gate Bridge. Start at the Welcome Center, where...

60 to 90 minutes • Free Cancellation
60 to 90 minutes • Free Cancellation
60 to 90 minutes • Free Cancellation
3.7 (3)
from
$9.99
San Francisco's Embarcadero: An Audio Tour on Climate Change
5.0 (11)

San Francisco's Embarcadero: An Audio Tour on Climate Change

Take in San Francisco's historic waterfront with a tale of its creation, and looming demise with this walking tour along the Embarcadero. • Find out...

90 to 120 minutes • Free Cancellation
90 to 120 minutes • Free Cancellation
90 to 120 minutes • Free Cancellation
5.0 (11)
from
$7.99
Downtown San Francisco Private Personalized Self-Guided App Tour
4.2 (13)

Downtown San Francisco Private Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer. We will walk all over the beautiful city, and see some beautiful sites...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
4.2 (13)
from
$5
Downtown San Francisco Personalized Self-Guided App Tour
5.0 (1)

Downtown San Francisco Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer. We will walk all over the beautiful city, and see some beautiful sites...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
5.0 (1)
from
$5
San Francisco Fisherman's Wharf Personalized Self-Guided App Tour
3.2 (5)

San Francisco Fisherman's Wharf Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer! We will walk all over the beautiful city, and see some beautiful sites...

1 to 2 hours • Free Cancellation
1 to 2 hours • Free Cancellation
1 to 2 hours • Free Cancellation
3.2 (5)
from
$5
Coit Tower Hike Personalized Self-Guided App Tour
3.7 (3)

Coit Tower Hike Personalized Self-Guided App Tour

Don’t miss out on one of San Francisco’s most iconic landmarks—Coit Tower! Book this experience for an unforgettable journey to the top of Telegraph Hill,...

2 hours 15 minutes • Free Cancellation
2 hours 15 minutes • Free Cancellation
2 hours 15 minutes • Free Cancellation
3.7 (3)
from
$5

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

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Gather your information

Locate your Cool San Francisco Booking Number and the proof of the lower price you found.

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We'll review your materials and get in touch as soon as possible.

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If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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