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San Francisco Luxury Tours

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San Francisco Tours

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Recommendations

San Francisco's North Beach Neighborhood Food Tour

Join us on a walking food tour in San Francisco’s “Little Italy”, known locally as North Beach, for a culinary adventure through one of the …More

5.0 (1)

San Francisco's North Beach Neighborhood Food Tour

Join us on a walking food tour in San Francisco’s “Little Italy”, known locally as North Beach, for a culinary adventure through one of the...

3 hours
5.0 (1)
from
$125
San Francisco Bay Cruise, Muir Woods and Sausalito Combo Tour

Two Great Activities in One Day! Join us for a narrated and scenic drive from SF across Golden Gate Bridge! Stop at the Bridge to …More

5.0 (4)

San Francisco Bay Cruise, Muir Woods and Sausalito Combo Tour

Two Great Activities in One Day! Join us for a narrated and scenic drive from SF across Golden Gate Bridge! Stop at the Bridge to...

8 to 10 hours • Free Cancellation
5.0 (4)
from
$134
8hr-Private Wine Tour from SF & 1/2 Case of Californian wine.

This private wine tour will take you and your loved ones to the best wineries in Sonoma and Napa. - Our years of experience in …More

5.0 (3)

8hr-Private Wine Tour from SF & 1/2 Case of Californian wine.

This private wine tour will take you and your loved ones to the best wineries in Sonoma and Napa. - Our years of experience in...

8 to 10 hours • Hotel pickup offered • Free Cancellation
5.0 (3)
from
$799
Summer of Love San Francisco Guided eBike Tour Golden Gate Park

Come Ride San Francisco's Summer of Love guided eBike tour. This is an extra special tour on brand new, well-maintained e-bikes. We offer the only …More

5.0 (4)

Summer of Love San Francisco Guided eBike Tour Golden Gate Park

Come Ride San Francisco's Summer of Love guided eBike tour. This is an extra special tour on brand new, well-maintained e-bikes. We offer the only...

2 hours • Free Cancellation
5.0 (4)
from
$110
Trans-led history walking tour of the Transgender District

A trans guided tour highlighting the performers, activists and organizations that have shaped San Francisco's Transgender District. Touching on riots, trans activism and artistry, this …More

5.0 (5)

Trans-led history walking tour of the Transgender District

A trans guided tour highlighting the performers, activists and organizations that have shaped San Francisco's Transgender District. Touching on riots, trans activism and artistry, this...

1 hour 30 minutes • Free Cancellation
5.0 (5)
from
$50
Guided E Bike Tour in San Francisco

Come Ride San Francisco's Best Guided eBike Tour. This is an extra special tour on brand new, well maintained ebikes. We offer the only tour …More

5.0 (2)

Guided E Bike Tour in San Francisco

Come Ride San Francisco's Best Guided eBike Tour. This is an extra special tour on brand new, well maintained ebikes. We offer the only tour...

2 hours • Free Cancellation
5.0 (2)
from
$120
2-Day San Francisco Hop on Hop off Bus Tour + Bonus Night Tour

Explore San Francisco at your own pace. Make the most of your time in San Francisco with our flexible hop-on, hop-off sightseeing tours. Explore the …More

4.0 (26)

2-Day San Francisco Hop on Hop off Bus Tour + Bonus Night Tour

Explore San Francisco at your own pace. Make the most of your time in San Francisco with our flexible hop-on, hop-off sightseeing tours. Explore the...

2 hours
4.0 (26)
from
$95
Private Luxury San Francisco Highlights Tour

Step off the beaten path with Sammy’s SF Fun Tricks! Explore San Francisco and Napa like never before—with laughter, insider stories, and unforgettable photo ops. …More

5.0 (6)

Private Luxury San Francisco Highlights Tour

Step off the beaten path with Sammy’s SF Fun Tricks! Explore San Francisco and Napa like never before—with laughter, insider stories, and unforgettable photo ops....

4 to 6 hours • Hotel pickup offered • Free Cancellation
5.0 (6)
from
$150
Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option

Open-Top Double-Decker Bus Adventure: Hop on and off all day long with our lively hop-on-hop-off service! Buses roll up every 30 minutes, ready to whisk …More

4.3 (3)

Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option

Open-Top Double-Decker Bus Adventure: Hop on and off all day long with our lively hop-on-hop-off service! Buses roll up every 30 minutes, ready to whisk...

2 to 5 hours
4.3 (3)
from
$141
Self-Guided Audio Driving Tour of Sonoma and Napa Valley

Download GuideAlong’s self-guided audio tour of Sonoma and Napa Valley and uncover the rich history, stunning vineyards, and timeless charm of this world-renowned wine region. …More

4.8 (5)

Self-Guided Audio Driving Tour of Sonoma and Napa Valley

Download GuideAlong’s self-guided audio tour of Sonoma and Napa Valley and uncover the rich history, stunning vineyards, and timeless charm of this world-renowned wine region....

7 to 8 hours • Free Cancellation
4.8 (5)
from
$17
San Francisco: Shared Deluxe Bus sightseeing Tour with guide

Join a double-decker sightseeing bus to San Francisco's city sightseeing Locations and landmarks explore places like Pier 35, the Palace of Fine Arts and Union …More

Likely to Sell Out
Likely to Sell Out
3.5 (2)

San Francisco: Shared Deluxe Bus sightseeing Tour with guide

Join a double-decker sightseeing bus to San Francisco's city sightseeing Locations and landmarks explore places like Pier 35, the Palace of Fine Arts and Union...

8 hours • Free Cancellation
3.5 (2)
from
$15
San Francisco Ice Cream Tour 4 Shops 2 Hours and Small Group

Make your afternoon count. In just 2 hours (about 1 mile), hit four of San Francisco’s most crave-worthy ice cream spots in one perfectly paced …More

4.9 (8)

San Francisco Ice Cream Tour 4 Shops 2 Hours and Small Group

Make your afternoon count. In just 2 hours (about 1 mile), hit four of San Francisco’s most crave-worthy ice cream spots in one perfectly paced...

2 hours • Free Cancellation
4.9 (8)
from
$80
Half-Day San Francisco City Overview Tour

Short on time but want to see the whole city? This half-day overview hits every major San Francisco highlight, including the Golden Gate Bridge, Coit …More

5.0 (3)

Half-Day San Francisco City Overview Tour

Short on time but want to see the whole city? This half-day overview hits every major San Francisco highlight, including the Golden Gate Bridge, Coit...

4 hours • Free Cancellation
5.0 (3)
from
$119
Alcatraz Day Tour with Wharf Discounts: Assigned Time Ticket

Tired of having to do expensive bus and boat combos just to visit and go inside Alcatraz? We trimmed the fat so you can get …More

4.9 (8)

Alcatraz Day Tour with Wharf Discounts: Assigned Time Ticket

Tired of having to do expensive bus and boat combos just to visit and go inside Alcatraz? We trimmed the fat so you can get...

3 hours
4.9 (8)
from
$74
San Francisco Private Custom Tour

Come explore San Francisco with an expert guide. We will pick you up in a luxury car and can include rides in an autonomous driverless …More

5.0 (1)

San Francisco Private Custom Tour

Come explore San Francisco with an expert guide. We will pick you up in a luxury car and can include rides in an autonomous driverless...

4 to 6 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$149
San Francisco Half-Day Highlights Tour

This half-day tour is designed to show you the very best of San Francisco in just a few hours—without feeling rushed. You'll stop at iconic …More

4.2 (25)

San Francisco Half-Day Highlights Tour

This half-day tour is designed to show you the very best of San Francisco in just a few hours—without feeling rushed. You'll stop at iconic...

4 hours • Free Cancellation
4.2 (25)
from
$69
Yosemite National Park - One Way Trip

Experience the majesty of this world famous National Park and join us as we take you on an unforgettable journey into the heart of Yosemite …More

Likely to Sell Out
Likely to Sell Out
3.0 (4)

Yosemite National Park - One Way Trip

Experience the majesty of this world famous National Park and join us as we take you on an unforgettable journey into the heart of Yosemite...

5 to 6 hours • Free Cancellation
3.0 (4)
from
$135
8-hr Private Russian River Wine Tour from San Francisco in XL SUV

This wine tour will take you to the best wineries in The Russian River, including areas such as Healdsburg and Geyserville. Our years of experience …More

5.0 (2)

8-hr Private Russian River Wine Tour from San Francisco in XL SUV

This wine tour will take you to the best wineries in The Russian River, including areas such as Healdsburg and Geyserville. Our years of experience...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (2)
from
$765
Combo: Muir Woods & Sausalito Tour plus Hop-on Hop-off Bus Tour

See the best of San Francisco and Muir Woods with one convenient sightseeing package. Enjoy 48 hours of hop-on hop-off access aboard an open-top Big …More

5.0 (4)

Combo: Muir Woods & Sausalito Tour plus Hop-on Hop-off Bus Tour

See the best of San Francisco and Muir Woods with one convenient sightseeing package. Enjoy 48 hours of hop-on hop-off access aboard an open-top Big...

7 hours • Free Cancellation
5.0 (4)
from
$140
30-40 Minute Airplane San Francisco Bay Flight Tour

You haven't Discovered San Francisco until you've seen it from the air. On this scenic, 45-minute flight, appreciate the views from a truly unique perspective. Look …More

4.5 (17)

30-40 Minute Airplane San Francisco Bay Flight Tour

You haven't Discovered San Francisco until you've seen it from the air. On this scenic, 45-minute flight, appreciate the views from a truly unique perspective. Look...

30 to 40 minutes
4.5 (17)
from
$319

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
A great tour based on our interests
New York City
San Francisco Private Custom Tour
Robin_A, Sep 2026
A great tour based on our interests
We didn’t want to do the typical hot-spot tour. We love architecture and seeing neighborhoods and that’s exactly what she showed us, along with some tourist attractions she thought we would like.She was knowledgeable about history and having been a native of the area, she could speak about how things have changed for the communities.
Read more
10/10 recommend
New York City
Alcatraz Day Tour with Wharf Discounts: Assigned Time Ticket
V70FImorganf, Sep 2026
10/10 recommend
The best day trip of my life!! So incredibly cool to learn about Native American history, hear a panel with a former incarcerated person about prison reform, explore the island - and I met a former Alcatraz prisoner in the gift shop! :) I didn’t book a ticket far enough in advance to get an official ticket but luckily the Cool San Francisco team was able to squeeze me in and I am so grateful.
Read more
We really enjoyed this...
New York City
Self-Guided Audio Driving Tour of Sonoma and Napa Valley
Jennifer_P, Aug 2026
We really enjoyed this...
We really enjoyed this audio tour of Sonoma and Napa Valleys. We learned a lot about the history of the region and all the different wineries. Highly recommend!
Read more
Summer 2026
New York City
Alcatraz Day Tour with Wharf Discounts: Assigned Time Ticket
Mike_A, Aug 2026
Summer 2026
Booking company was able to find tickets for us, when we did not think they could! Great time, solid experience.
Read more
Great option for Alcatraz et al
New York City
Alcatraz Inside Tour and All Day Hop On Hop Off with Night Option
Alex_T, Aug 2026
Great option for Alcatraz et al
After not taking the advice to book Alcatraz early, we found this as the only available option for a same-day booking. The prices were higher, but Jen was awesome and we had a wonderful day making memories. The tour bus was fun and we will definitely be back again.
Read more
interesting
New York City
San Francisco Half-Day Highlights Tour
C_line_A2013646, Aug 2026
interesting
good balance between visiting time and bus. Michèle was a pleasant guide. The meeting points were adapted to everyone's constraints (location and return time) to move on to other visits.
Read more
Excellent half day tour
New York City
Half-Day San Francisco City Overview Tour
921leeannew, Jul 2026
Excellent half day tour
Brian was an excellent tour guide. Very knowledgeable and very friendly. Took us places we would not have seen. Would highly recommend people to take Brian’s tour
Read more
Great tour. Great visuals. Good explanation of the transgender district of SF
New York City
Trans-led history walking tour of the Transgender District
Megyn_B, Jul 2026
Great tour. Great visuals. Good explanation of the transgender district of SF
JJ is greatly talented at this tour. They made us feel welcome and safe. This is a challenging tour in a very smelly and grimy part of the city. They have an excellent presentation spiral notebook with a great deal of visuals to present. This added a lot to the tour. My partner really liked this and hopes JJ will write their own history book based on this presentation. We would buy it.
Read more
Best SF tour!
New York City
Private Luxury San Francisco Highlights Tour
135hamzaha, Jul 2026
Best SF tour!
Sammy is an incredible tour guide! The entire experience was well organized, and every small detail was thoughtfully planned. He has a real gift for curating memorable experiences and creating a fun, welcoming atmosphere filled with laughter. I highly recommend booking a tour with him!
Read more
Awesome experience
New York City
Guided E Bike Tour in San Francisco
Frank_S, Jul 2026
Awesome experience
Great experience, we totally enjoyed the bike ride around all the sites in San Francisco. The guild was very knowledgeable and friendly. Definitely recommend doing it when you’re in town.
Read more
Fantastic city tour with Brian
New York City
Half-Day San Francisco City Overview Tour
LisaShadowCat, Jul 2026
Fantastic city tour with Brian
Brian is a San Francisco native who shared the city’s history and gave insights on the neighborhoods as we drove through them. He provided local food specialties as snacks for us to enjoy on our ride. This is a great tour for first-time and return visitors alike.
Read more
Napa wine guide
New York City
Self-Guided Audio Driving Tour of Sonoma and Napa Valley
138rudyq, Jun 2026
Napa wine guide
A little tricky to get the app installed and token applied even with instruction video. I wish on the map area that's starred, it would say what that location address is. It would make it easier to get on that starting point from wherever I am. I loved the route it took me on once I was on the way. Very informative and I learned alot. Great value.
Read more
Enjoyable experience
New York City
30-40 Minute Airplane San Francisco Bay Flight Tour
NorthStar64650225477, Jun 2026
Enjoyable experience
Very friendly nice people. The facilities were clean and well kept. The flight was a little disappointing but that was due to the weather so not their fault
Read more
Awesome SF Bay flight
New York City
30-40 Minute Airplane San Francisco Bay Flight Tour
13sharonq, Jun 2026
Awesome SF Bay flight
Wonderful experience! Our pilot, Matt, was fabulous. He was friendly, knowledgeable, and we felt very safe while flying. Our 9 year old daughter said it was awesome and the best bday present. We would fly with him and this company again.
Read more
Great experience
New York City
San Francisco Ice Cream Tour 4 Shops 2 Hours and Small Group
905alanab, Jun 2026
Great experience
So fun and a great way to see the city! I appreciated the variety of flavors that were highlighted at each stop, showcasing all the cultures in SF. Thanks to Keanna for an amazing tour!
Read more
Awesome and informative
New York City
San Francisco Ice Cream Tour 4 Shops 2 Hours and Small Group
tesheray, Jun 2026
Awesome and informative
Keanna was a fantastic tour guide who gave us in depth information about each location, pointed out historic landmarks along the way, and answered any questions we had. I loved ending at the ferry building!
Read more
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