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San Francisco Private & Custom Tours

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San Francisco Tours

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Recommendations

San Francisco Love Tour

For an unforgettable City Sightseeing tour, hitch a ride in a 1970's VW Hippie bus. This is an authentic and unique way to experience San …More

4.9 (3,038)

San Francisco Love Tour

For an unforgettable City Sightseeing tour, hitch a ride in a 1970's VW Hippie bus. This is an authentic and unique way to experience San...

2 hours • Free Cancellation
4.9 (3,038)
from
$99
GoCar San Francisco Tour

Discover San Francisco in the Most Unique Way – with a GPS-Guided Storytelling Car Tour! Experience the ultimate San Francisco sightseeing adventure with the first-ever …More

Likely to Sell Out
Likely to Sell Out
4.6 (863)

GoCar San Francisco Tour

Discover San Francisco in the Most Unique Way – with a GPS-Guided Storytelling Car Tour! Experience the ultimate San Francisco sightseeing adventure with the first-ever...

5 hours • Free Cancellation
4.6 (863)
from
$99
San Francisco Grand City Tour

Enjoy a four-hour guided tour of San Francisco. At each stop, you’ll have the chance to get off the bus and see the sights. Tour …More

4.3 (573)

San Francisco Grand City Tour

Enjoy a four-hour guided tour of San Francisco. At each stop, you’ll have the chance to get off the bus and see the sights. Tour...

4 hours • Free Cancellation
4.3 (573)
from
$69
Painted Ladies Private San Francisco Tour

Enjoy a private tour for friends and family in a restored vintage Volkswagen Bus. Our private tour option is a great way to make your …More

5.0 (151)

Painted Ladies Private San Francisco Tour

Enjoy a private tour for friends and family in a restored vintage Volkswagen Bus. Our private tour option is a great way to make your...

3 hours • Hotel pickup offered • Free Cancellation
5.0 (151)
from
$695
San Francisco: Major Landmarks Private Sightseeing Tour

Enjoy a private tour of San Francisco by car for up to 6 people Decide what popular sites you’d like to see, such as Fisherman’s …More

5.0 (64)

San Francisco: Major Landmarks Private Sightseeing Tour

Enjoy a private tour of San Francisco by car for up to 6 people Decide what popular sites you’d like to see, such as Fisherman’s...

4 hours • Hotel pickup offered • Free Cancellation
5.0 (64)
from
$455
San Francisco Private Golden Gate To Sausalito Bike Tour

Experience one of San Francisco’s most iconic bike rides on a private guided tour across the Golden Gate Bridge to Sausalito. This tour follows a …More

4.9 (36)

San Francisco Private Golden Gate To Sausalito Bike Tour

Experience one of San Francisco’s most iconic bike rides on a private guided tour across the Golden Gate Bridge to Sausalito. This tour follows a...

2 to 3 hours • Free Cancellation
4.9 (36)
from
$115
Silicon Valley Private Tour

Explore Silicon Valley’s Innovation Odyssey Unveil the tech wonders of Silicon Valley on our exclusive tour! Immerse yourself in the epicenter of innovation at these …More

5.0 (34)

Silicon Valley Private Tour

Explore Silicon Valley’s Innovation Odyssey Unveil the tech wonders of Silicon Valley on our exclusive tour! Immerse yourself in the epicenter of innovation at these...

6 hours • Hotel pickup offered • Free Cancellation
5.0 (34)
from
$521
Airplane Elite San Francisco Flight Tour

Fly over San Francisco on board of a Cessna and get fantastic aerial views of the City of San Francisco, Alcatraz Island, Golden Gate. Panoramic …More

4.8 (38)

Airplane Elite San Francisco Flight Tour

Fly over San Francisco on board of a Cessna and get fantastic aerial views of the City of San Francisco, Alcatraz Island, Golden Gate. Panoramic...

50 to 60 minutes
4.8 (38)
from
$339
Small-Group Wine Country Tour from San Francisco with Tastings

Beautiful Sonoma Valley is your destination on this laid-back, fun-filled, all-day tour. You will learn much about the region from your friendly and knowledgeable guide …More

4.9 (1,612)

Small-Group Wine Country Tour from San Francisco with Tastings

Beautiful Sonoma Valley is your destination on this laid-back, fun-filled, all-day tour. You will learn much about the region from your friendly and knowledgeable guide...

9 hours 30 minutes • Hotel pickup offered • Free Cancellation
4.9 (1,612)
from
$169
3HR Golden Gate Bridge and Golden Gate Park GoCar Tour

Discover San Francisco in the First-Ever GPS-Guided Talking Car Tour Experience the most exhilarating and entertaining way to explore San Francisco with the original GPS-guided …More

Likely to Sell Out
Likely to Sell Out
4.9 (125)

3HR Golden Gate Bridge and Golden Gate Park GoCar Tour

Discover San Francisco in the First-Ever GPS-Guided Talking Car Tour Experience the most exhilarating and entertaining way to explore San Francisco with the original GPS-guided...

3 hours • Free Cancellation
4.9 (125)
from
$229
2HR Golden Gate Bridge and Lombard Loop GoCar Tour

Experience San Francisco in the Original GPS-Guided Talking Car Tour Discover the most exhilarating and immersive way to explore San Francisco with the first-ever GPS-guided …More

Likely to Sell Out
Likely to Sell Out
4.8 (88)

2HR Golden Gate Bridge and Lombard Loop GoCar Tour

Experience San Francisco in the Original GPS-Guided Talking Car Tour Discover the most exhilarating and immersive way to explore San Francisco with the first-ever GPS-guided...

2 hours • Free Cancellation
4.8 (88)
from
$169
San Francisco's Embarcadero: An Audio Tour on Climate Change

Take in San Francisco's historic waterfront with a tale of its creation, and looming demise with this walking tour along the Embarcadero. • Find out …More

5.0 (11)

San Francisco's Embarcadero: An Audio Tour on Climate Change

Take in San Francisco's historic waterfront with a tale of its creation, and looming demise with this walking tour along the Embarcadero. • Find out...

90 to 120 minutes • Free Cancellation
5.0 (11)
from
$10
Highway 1 Pacific Coast Highway Self-Guided Driving Audio Tour

Recommended: Purchase one tour per car, not per person. Everyone listens together! Welcome to the GPS-enabled driving tour of California’s famous Highway 1, the Pacific …More

3.7 (22)

Highway 1 Pacific Coast Highway Self-Guided Driving Audio Tour

Recommended: Purchase one tour per car, not per person. Everyone listens together! Welcome to the GPS-enabled driving tour of California’s famous Highway 1, the Pacific...

10 to 11 hours • Free Cancellation
3.7 (22)
from
$30
6-hour Private Luxury SUV Wine Tour in Napa Or Sonoma Valley

"Explore Napa or Sonoma Valley in luxury with our private SUV tour. Choose the wineries yourself or follow a curated schedule designed to maximize your …More

Likely to Sell Out
Likely to Sell Out
5.0 (75)

6-hour Private Luxury SUV Wine Tour in Napa Or Sonoma Valley

"Explore Napa or Sonoma Valley in luxury with our private SUV tour. Choose the wineries yourself or follow a curated schedule designed to maximize your...

6 hours • Hotel pickup offered • Free Cancellation
5.0 (75)
from
$450
Early Bird San Francisco GoCar Tour

Get 3 Hours for the Price of 2 with GoCar San Francisco! Start your tour in the first hour we're open and enjoy an extra …More

Likely to Sell Out
Likely to Sell Out
4.6 (61)

Early Bird San Francisco GoCar Tour

Get 3 Hours for the Price of 2 with GoCar San Francisco! Start your tour in the first hour we're open and enjoy an extra...

2 to 3 hours • Free Cancellation
4.6 (61)
from
$169
Vantigo - The Original San Francisco 4 Hour VW Bus Private Tour

Looking for an authentic private way to experience San Francisco? Trade the tour bus for a vintage Volkswagen van that easily navigates the city’s less-traveled …More

Likely to Sell Out
Likely to Sell Out
5.0 (71)

Vantigo - The Original San Francisco 4 Hour VW Bus Private Tour

Looking for an authentic private way to experience San Francisco? Trade the tour bus for a vintage Volkswagen van that easily navigates the city’s less-traveled...

4 hours • Hotel pickup offered • Free Cancellation
5.0 (71)
from
$650
SF's Chinatown: Tea & Dim Sum Food Tour - Includes full meal, 3hr

Embark on a culinary expedition in Chinatown, where the origins of the fortune cookie come to life, a myriad of dim sum and tea await …More

4.9 (171)

SF's Chinatown: Tea & Dim Sum Food Tour - Includes full meal, 3hr

Embark on a culinary expedition in Chinatown, where the origins of the fortune cookie come to life, a myriad of dim sum and tea await...

3 hours • Free Cancellation
4.9 (171)
from
$115
Private San Francisco Custom City Tour - Lucky Tuk Tuk (max 6)

See the San Francisco sights you want to see and see them at a pace that suits your group. Your friends and family can cover …More

5.0 (85)

Private San Francisco Custom City Tour - Lucky Tuk Tuk (max 6)

See the San Francisco sights you want to see and see them at a pace that suits your group. Your friends and family can cover...

2 to 3 hours • Free Cancellation
5.0 (85)
from
$77
Private San Francisco City Tour by Open-Air Jeep (Max 6)

See the San Francisco sights you want to see in an open-air convertible Jeep, at a pace that suits your group. This 2-hour exploration includes …More

4.9 (110)

Private San Francisco City Tour by Open-Air Jeep (Max 6)

See the San Francisco sights you want to see in an open-air convertible Jeep, at a pace that suits your group. This 2-hour exploration includes...

2 hours • Free Cancellation
4.9 (110)
from
$77
Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often …More

5.0 (1)

Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often...

60 to 75 minutes
5.0 (1)
from
$12

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
Family tour of the city
New York City
Private San Francisco Custom City Tour – Lucky Tuk Tuk (max 6)
Tour51159139485, Sep 2026
Family tour of the city
Our guide Anthony was fantastic. He knew so much about the city and took us everywhere. The tour was informative, fun and entertaining. He even had family generation history that added to the history. We definitely recommend this tour and ask for Anthony!
Read more
FUN! Definitely recommend!
New York City
3HR Golden Gate Bridge and Golden Gate Park GoCar Tour
C4597BItiffanyr, Sep 2026
FUN! Definitely recommend!
This was such a fun way to see the different neighborhoods and sites in the city. The gps guide is great with directions and gives some fun history of the area you are at. I would definitely recommend this fun activity if you have never visited San Francisco! We are from small town Kansas, and we had no trouble navigating the city with the gps guide! It was a cloudy morning and I will say that I needed warmer clothes for this tour!
Read more
Kai was amazing and so...
New York City
San Francisco Love Tour
Debra_L, Sep 2026
Kai was amazing and so...
Kai was amazing and so knowledgeable. Seeing all the sights in a few hours was fantastic. Taking a small group tour was perfect. Saw places and heard stories we wouldn't have got on our own.
Read more
Very interesting
New York City
San Francisco Love Tour
LISA_M, Sep 2026
Very interesting
Ky was super informative He was awesome We would highly recommend this tour We were exploring the town later on our own and saw Ky and his next group.
Read more
Robert was Super
New York City
SF’s Chinatown: Tea & Dim Sum Food Tour – Includes full meal, 3hr
lindae61, Sep 2026
Robert was Super
Robert was great. Very knowledgeable and awesome guide.
Read more
Book Valley Luxury Car Service!!!!!
New York City
6-hour Private Luxury SUV Wine Tour in Napa Or Sonoma Valley
O9002SMlisat, Sep 2026
Book Valley Luxury Car Service!!!!!
Anthony is an amazing host and driver. We visited several wineries. Anthony kept us on time, while maintaining a relaxed casual vacation fun vibe. He was ready with cold refreshing waters after every visit. He also suggested a great lunch/snack stop. And gave us suggestions for wineries on our next visit. I can’t say enough great things. Book now!
Read more
Great Day. Great Tour
New York City
Small-Group Wine Country Tour from San Francisco with Tastings
jackhG8747MV, Sep 2026
Great Day. Great Tour
Our Wine Country tour was fabulous. Anthony, our tour guide was very informative and entertaining. He was very easy to interact with. The van was clean and very comfortable. We visited three distinctly different wineries. All were great in their own way. We very highly recommend Edge of the World Tours.
Read more
Great Day in San Francisco
New York City
Small-Group Wine Country Tour from San Francisco with Tastings
NeetNewJersey, Sep 2026
Great Day in San Francisco
We were a group of nine on a cruise and agreed that after two days at sea, we wanted our port stop in San Francisco to be worth getting off the ship. We wanted to hit all of the tourist attractions in San Francisco, and visit a winery, but we had tme constaints and needed some flexibility. I looked at several options of pre-set tours and the most appealing was a tour highlighted by Tours By Locals. I contacted them and they directed me to Marc Terrier, Edge of the World Tours. I wasn't 100% sure what I wanted but Marc was very patient with me. He asked a series of questions, and consequently recommended a custom private tour. After several iterations, we were able to agree on an itinerary that had something to offer for all nine of us. It fit our time restraints, and the price was reasonable.We were fortunate to get Marc as our tour guide. He was very engaging, personable, and knowledgeable. He made our tour enjoyable with his quick wit and wealth of history. He made a great recommendation for lunch and the winery, Mayo Family Winery, was a winner. It's not easy to please a diverse group of nine, but we all agreed it was a great day.Thank you Marc for making our day in San Francisco so much fun. We all walked away with a special memory.
Read more
Go cars.
New York City
GoCar San Francisco Tour
Stuart_A, Sep 2026
Go cars.
Such a great fun way to see San Francisco.The audio was interesting too with lots of great facts. A must ..
Read more
Ride with Javon
New York City
6-hour Private Luxury SUV Wine Tour in Napa Or Sonoma Valley
Rachel_R, Sep 2026
Ride with Javon
Javon was awesome! He was fun professional and got us safely around NAPA for our wine tastings. The car was clean and very nice
Read more
Great experience
New York City
Private San Francisco Custom City Tour – Lucky Tuk Tuk (max 6)
dianebA1974XZ, Sep 2026
Great experience
We really enjoyed our tour. Brian did a fantastic job. This was our first time in San Francisco and it was a great way to see different areas of the city. He was interesting and was able to give us a lot of information about San Francisco.
Read more
A Day to Remember
New York City
San Francisco: Major Landmarks Private Sightseeing Tour
348jillk, Sep 2026
A Day to Remember
Our time with Fred was perfect! We only had a couple of requests for stops, so Fred mapped out our 4 hours together to ensure that we saw as much of his beloved city as possible. We visited many of the more famous landmarks, but also saw several sites that simply took our breath away. The history and the stories that he shared added so much to our day also!
Read more
China Town awesome tour
New York City
SF’s Chinatown: Tea & Dim Sum Food Tour – Includes full meal, 3hr
Randy_C, Sep 2026
China Town awesome tour
Really great tour of China Town, learned a great deal about San Francisco and got to eat some great food, drink some good tea. Great tour guide very knowledgeable about China Town and San Francisco
Read more
This is a great way to...
New York City
GoCar San Francisco Tour
Dacia_T, Sep 2026
This is a great way to...
This is a great way to see and learn facts about the city. Cars are fun to drive, and the scavenger hunt makes it a fun experience.
Read more
Super recommend!!!
New York City
3HR Golden Gate Bridge and Golden Gate Park GoCar Tour
anastasiakM125EV, Aug 2026
Super recommend!!!
I’ve already visited so many countries and places, but I’ve never had an experience quite like this before. Such an incredibly cool experience! It was really interesting, and I loved that you can choose an audio guide in your native language (Ukrainian), stop wherever you want, and it is so easy to navigate. Next time I visit, I’ll definitely do it again different route again!!!
Read more
Very interesting audio...
New York City
Highway 1 Pacific Coast Highway Self-Guided Driving Audio Tour
Huang_C, Aug 2026
Very interesting audio...
Very interesting audio tour guide. Very exhaustive introduction of places of interest. We would have missed so much without the guide.
Read more
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