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San Francisco Private & Custom Tours

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San Francisco Tours

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San Francisco Food Tour with a Local: A Feast for Foodies 100% Personalized

This isn’t just a food tour—it’s a personalized culinary journey shaped entirely around you. Whether you’re craving dim sum, street tacos, or artisan pastries, your …More

4.5 (15)

San Francisco Food Tour with a Local: A Feast for Foodies 100% Personalized

This isn’t just a food tour—it’s a personalized culinary journey shaped entirely around you. Whether you’re craving dim sum, street tacos, or artisan pastries, your...

3 hours • Hotel pickup offered • Free Cancellation
4.5 (15)
from
$337
Muir Woods, Sausalito and Tiburon Day Trip from San Francisco

Cross the Golden Gate to Muir Woods, Sausalito, and Tiburon on this 4-hour customizable tour with your own private guide. See why visitors from around the globe come …More

4.9 (16)

Muir Woods, Sausalito and Tiburon Day Trip from San Francisco

Cross the Golden Gate to Muir Woods, Sausalito, and Tiburon on this 4-hour customizable tour with your own private guide. See why visitors from around the globe come...

4 hours • Hotel pickup offered • Free Cancellation
4.9 (16)
from
$453
Silicon Valley Tour Private Day Trip from San Francisco

Over the past few decades, Silicon Valley has revolutionized not only global communications but the way our world works, learns, and plays. Get an up-close look …More

4.9 (16)

Silicon Valley Tour Private Day Trip from San Francisco

Over the past few decades, Silicon Valley has revolutionized not only global communications but the way our world works, learns, and plays. Get an up-close look...

6 hours • Hotel pickup offered • Free Cancellation
4.9 (16)
from
$612
Napa and Sonoma Valley Wine 6 hour Tour from San Francisco

Be whisked away by private vehicle to the Napa and Sonoma valleys on a personalized, 6-hour wine tour. You'll benefit from a customizable itinerary, which makes for an …More

5.0 (15)

Napa and Sonoma Valley Wine 6 hour Tour from San Francisco

Be whisked away by private vehicle to the Napa and Sonoma valleys on a personalized, 6-hour wine tour. You'll benefit from a customizable itinerary, which makes for an...

6 hours • Hotel pickup offered • Free Cancellation
5.0 (15)
from
$612
San Francisco, Golden Gate, Sausalito and Muir Woods Private Tour

Embark on an exclusive private tour of San Francisco, Golden Gate, Sausalito & Muir Woods where every moment is yours to shape! Capture the awe-inspiring …More

5.0 (19)

San Francisco, Golden Gate, Sausalito and Muir Woods Private Tour

Embark on an exclusive private tour of San Francisco, Golden Gate, Sausalito & Muir Woods where every moment is yours to shape! Capture the awe-inspiring...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (19)
from
$990
Monterey, Carmel and Big Sur private Day Trip from San Francisco

Embark on a quintessential California road trip with this customizable full-day tour down the Pacific Coastal Highway from San Francisco. See the Big Sur coastline, visit the Monterey Peninsula — famous …More

4.5 (19)

Monterey, Carmel and Big Sur private Day Trip from San Francisco

Embark on a quintessential California road trip with this customizable full-day tour down the Pacific Coastal Highway from San Francisco. See the Big Sur coastline, visit the Monterey Peninsula — famous...

10 hours • Hotel pickup offered • Free Cancellation
4.5 (19)
from
$1,020
Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service

Relax with this full-day tour to California’s celebrated wine regions! Discover Napa and Sonoma valleys, the heart of northern California’s wine country!  Visit the most …More

5.0 (99)

Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service

Relax with this full-day tour to California’s celebrated wine regions! Discover Napa and Sonoma valleys, the heart of northern California’s wine country!  Visit the most...

6 to 10 hours • Hotel pickup offered
5.0 (99)
from
$699
San Francisco Highlights Private 3-Hour Driving Tour

World class private tour, completely controlled by you! Come see the best sights in San Francisco, at your leisure! Commentary by Gwen Mehta, a local …More

4.4 (15)

San Francisco Highlights Private 3-Hour Driving Tour

World class private tour, completely controlled by you! Come see the best sights in San Francisco, at your leisure! Commentary by Gwen Mehta, a local...

2 to 4 hours • Hotel pickup offered • Free Cancellation
4.4 (15)
from
$58
Alcatraz Muir Woods with Sausalito Express

Guests will be assigned a departure time to Alcatraz Island and a same day visit to Muir Woods, Golden Gate, and Sausalito. This one day …More

Likely to Sell Out
Likely to Sell Out
4.7 (26)

Alcatraz Muir Woods with Sausalito Express

Guests will be assigned a departure time to Alcatraz Island and a same day visit to Muir Woods, Golden Gate, and Sausalito. This one day...

4 to 7 hours
4.7 (26)
from
$153
Full-day Private San Francisco to Napa Valley Tour by Luxury Car

RELAX WITH THIS FULL-DAY TOUR TO CALIFORNIA’S CELEBRATED WINE REGIONS! Customize your own private Napa Valley wine tour Visit as many wineries as you please …More

5.0 (67)

Full-day Private San Francisco to Napa Valley Tour by Luxury Car

RELAX WITH THIS FULL-DAY TOUR TO CALIFORNIA’S CELEBRATED WINE REGIONS! Customize your own private Napa Valley wine tour Visit as many wineries as you please...

6 hours • Hotel pickup offered
5.0 (67)
from
$1,199
2hrs- Beyond the Bridge - Marin Headlands GoCar Tour

Discover the Ultimate San Francisco Adventure in a GoCAR EV Sport! Embark on a one-of-a-kind San Francisco tour as you drive north across the iconic …More

Likely to Sell Out
Likely to Sell Out
5.0 (5)

2hrs- Beyond the Bridge - Marin Headlands GoCar Tour

Discover the Ultimate San Francisco Adventure in a GoCAR EV Sport! Embark on a one-of-a-kind San Francisco tour as you drive north across the iconic...

2 hours • Free Cancellation
5.0 (5)
from
$219
4 Hours Tour Beyond the Golden Gate Bridge Marin Headlands and Sausalito

Explore San Francisco with GoCAR’s Electric Vehicle Tour Discover San Francisco like never before in GoCAR’s GPS-guided EV Sport. Cruise through the scenic Presidio and …More

Likely to Sell Out
Likely to Sell Out
5.0 (6)

4 Hours Tour Beyond the Golden Gate Bridge Marin Headlands and Sausalito

Explore San Francisco with GoCAR’s Electric Vehicle Tour Discover San Francisco like never before in GoCAR’s GPS-guided EV Sport. Cruise through the scenic Presidio and...

4 hours • Free Cancellation
5.0 (6)
from
$339
3-Hour Beyond the Bridge Buggy Tour to Sausalito

Take an Epic San Francisco Electric Car Tour to the Golden Gate Bridge, Sausalito & Beyond Hop into GoCAR’s EV Sport and explore San Francisco’s …More

Likely to Sell Out
Likely to Sell Out
5.0 (8)

3-Hour Beyond the Bridge Buggy Tour to Sausalito

Take an Epic San Francisco Electric Car Tour to the Golden Gate Bridge, Sausalito & Beyond Hop into GoCAR’s EV Sport and explore San Francisco’s...

3 hours • Free Cancellation
5.0 (8)
from
$279
The Ultimate Yosemite National Park Full Experience- 5 Days’ Vacation Package

Embrace Yosemite’s 5-Day VIP Bucket-List Journey - Luxury Travel Package with Hotel & Custom Itinerary! Unveil the ultimate 5-day Yosemite odyssey with our VIP Private …More

Likely to Sell Out
Likely to Sell Out
5.0 (2)

The Ultimate Yosemite National Park Full Experience- 5 Days’ Vacation Package

Embrace Yosemite’s 5-Day VIP Bucket-List Journey - Luxury Travel Package with Hotel & Custom Itinerary! Unveil the ultimate 5-day Yosemite odyssey with our VIP Private...

5 days • Hotel pickup offered
5.0 (2)
from
$2,329
Embark on an Epic Muir Woods and Wine Country Adventure!

Redwoods & Wine Country Escape: Private 8-Hour Tour from San Francisco – Muir Woods & Sonoma Valley Wine Tasting Experience Leave the city behind on …More

Likely to Sell Out
Likely to Sell Out
5.0 (2)

Embark on an Epic Muir Woods and Wine Country Adventure!

Redwoods & Wine Country Escape: Private 8-Hour Tour from San Francisco – Muir Woods & Sonoma Valley Wine Tasting Experience Leave the city behind on...

8 hours • Hotel pickup offered
5.0 (2)
from
$425
The ultimate San Francisco full day custom guided tour

San Francisco Private Full-Day SUV Tour – Luxury, Landmarks, Hidden Gems & Custom Itinerary! ✨ Experience the ultimate private San Francisco day tour in a …More

Likely to Sell Out
Likely to Sell Out
5.0 (3)

The ultimate San Francisco full day custom guided tour

San Francisco Private Full-Day SUV Tour – Luxury, Landmarks, Hidden Gems & Custom Itinerary! ✨ Experience the ultimate private San Francisco day tour in a...

8 hours • Hotel pickup offered
5.0 (3)
from
$222
Yosemite National Park 1-Day Private Tour from San Francisco or Yosemite Area

Experience Yosemite – 1-Day Adventure for First-Time Visitors Get ready for an unforgettable day in Yosemite National Park with a private, tailor-made tour just for …More

Likely to Sell Out
Likely to Sell Out
5.0 (2)

Yosemite National Park 1-Day Private Tour from San Francisco or Yosemite Area

Experience Yosemite – 1-Day Adventure for First-Time Visitors Get ready for an unforgettable day in Yosemite National Park with a private, tailor-made tour just for...

6 to 12 hours • Hotel pickup offered
5.0 (2)
from
$321
San Francisco City Half-Day Private Custom Tour

Discover San Francisco Like Never Before with a Private 4-Hour City Tour! Ready to explore the best of San Francisco in just a few hours? …More

Likely to Sell Out
Likely to Sell Out
5.0 (3)

San Francisco City Half-Day Private Custom Tour

Discover San Francisco Like Never Before with a Private 4-Hour City Tour! Ready to explore the best of San Francisco in just a few hours?...

4 hours • Hotel pickup offered
5.0 (3)
from
$133
San Francisco Private City Tour in New EV Volkswagen Van

Craft your perfect San Francisco adventure with a private van tour. Whether you crave a structured itinerary or spontaneous exploration, you're covered. Discover the city's …More

5.0 (8)

San Francisco Private City Tour in New EV Volkswagen Van

Craft your perfect San Francisco adventure with a private van tour. Whether you crave a structured itinerary or spontaneous exploration, you're covered. Discover the city's...

3 to 8 hours • Hotel pickup offered • Free Cancellation
5.0 (8)
from
$500
Private San Francisco City Tour and Muir Woods with Sausalito

Experience San Francisco and beyond like you’ve never experienced it before. This full day private tour is exclusively for you and your friends, family group, …More

Likely to Sell Out
Likely to Sell Out
4.5 (11)

Private San Francisco City Tour and Muir Woods with Sausalito

Experience San Francisco and beyond like you’ve never experienced it before. This full day private tour is exclusively for you and your friends, family group,...

8 hours 30 minutes • Hotel pickup offered • Free Cancellation
4.5 (11)
from
$190

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
Best Reviews from the East Coast
New York City
San Francisco Private City Tour in New EV Volkswagen Van
Stella_S, Sep 2026
Best Reviews from the East Coast
It was wonderful!! Chris was awesome and so knowledgeable!! Such a great customized tour!!! Thank you so much!!
Read more
Fantastic One Day Intro to San Fran
New York City
San Francisco, Golden Gate, Sausalito and Muir Woods Private Tour
P62ZNmollyc, Sep 2026
Fantastic One Day Intro to San Fran
This is a fantastic way to hit up a bunch of San Fran highlights if you are short on time but desire to experience all that San Fran has to offer. Forest was very knowledgeable about the area and history. Muir Woods was definitely a highlight as were all of the viewpoints of the city and the Golden Gate Bridge. This tour is great for small groups who want a personalized experience, avoid big groups, flex a bit on the amount of time at each stop, and enjoy personalized conversation with your guide.
Read more
Fantastic One Day Intro to San Fran
New York City
San Francisco, Golden Gate, Sausalito and Muir Woods Private Tour
Molly_C, Sep 2026
Fantastic One Day Intro to San Fran
This is a fantastic way to hit up a bunch of San Fran highlights if you are short on time but desire to experience all that San Fran has to offer. Forest was very knowledgeable about the area and history. Muir Woods was definitely a highlight as were all of the viewpoints of the city and the Golden Gate Bridge. This tour is great for small groups who want a personalized experience, avoid big groups, flex a bit on the amount of time at each stop, and enjoy personalized conversation with your guide.
Read more
party driver
New York City
Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service
Passport26890944781, Jul 2026
party driver
highly recommended. variety of cars to choose from. we got birthday celebration with 10 invited guests. Bogdan was in time and drove us around multiple addresses. his brand new van was big enough to add more people. price is fair. service is great.
Read more
No need to search. We are happy with this service.
New York City
Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service
artsiomk369, Jul 2026
No need to search. We are happy with this service.
We called Bogdan prior visiting Napa. He offered nice route and schedule to visit multiple spots. We went to Gloria Ferrer Wines after Bogdan’s suggestion and we came back happy with the experience. Bogdan offers different choices of cars we can reserve. We chose Mercedes Benz GLS (SUV). Smooth ride and very friendly attitude. Will definitely use this service again soon.
Read more
The Absolute Best Experience!
New York City
3-Hour Beyond the Bridge Buggy Tour to Sausalito
T3772UAsarahc, May 2026
The Absolute Best Experience!
⭐⭐⭐⭐⭐ An unforgettable San Francisco adventure!We did the 3-hour GoCar E-Sport tour today, crossing the Golden Gate Bridge to Sausalito and returning through the beautiful Presidio, and it was hands down one of the best experiences of our trip!The E-Sport vehicle was so much fun to drive, and having the freedom to explore at our own pace made all the difference. We could stop whenever and wherever we wanted for photos, take in the incredible views, and spend as much time as we liked at the spots that interested us most. It felt like the perfect mix of sightseeing and adventure.The GPS-guided narration was absolutely spot on. Directions were clear and provided with plenty of notice, making it easy to navigate even in busy areas. The commentary and tips along the way were informative, entertaining, and really enhanced the experience without ever feeling overwhelming.Crossing the in the E-Sport and seeing the city, bay, and coastline from a completely different perspective was incredible. The route through Sausalito and back via the Presidio showcased some of the most beautiful scenery in the area.Our only complaint? We didn't want it to end! We genuinely wished the tour had lasted all day. This was such a unique, exciting, and memorable way to see San Francisco, and we'd do it again in a heartbeat. If you're looking for an experience that combines sightseeing, flexibility, fun, and amazing photo opportunities, this is an absolute must-do. Highly recommended! 🚗🌉📸✨
Read more
Fantastic and very comprehensive
New York City
Silicon Valley Tour Private Day Trip from San Francisco
Sander_S, May 2026
Fantastic and very comprehensive
Amazing day trip. Our guide fulfilled all our additional wishes. We had a great. City tour with all the highlights and a very comprehensive tour through Silicon Valley including Stanford University. We visited Meta, NVIDIA, Google, Apple, and Steve Jobs' house, Microsoft Corp, etc. The service was truly excellent; we arrived in the morning from the ship, and she picked us up at the port with our luggage and dropped us off at the airport in the afternoon. If you want to experience a nice day and are flying in the late afternoon, this is a brilliant private tour and worth every dollar. Thank you for the wonderful time.
Read more
If You’re Visiting SF, Book This Tour!!!
New York City
San Francisco Private City Tour in New EV Volkswagen Van
160megano, May 2026
If You’re Visiting SF, Book This Tour!!!
My wife and I recently visited San Francisco, and booking a tour with The San Francisco Tour Company was hands down one of the best decisions we made. I’ve been to SF a few times before, but this was my wife’s first visit, and I wanted to give her something memorable for her birthday. Chris absolutely delivered.From the moment we stepped into the van, everything felt easy, comfortable, and genuinely welcoming. The van itself was modern, super comfortable, and made the entire experience feel relaxed and low stress. Chris has such a personable, down to earth energy that immediately puts everyone at ease. You can tell he truly cares about giving people an amazing experience, not just checking boxes on a route.The tour was around four hours, but honestly, it flew by. Every stop felt thoughtfully chosen, the views and photo opportunities were incredible, and we learned so much history about San Francisco along the way. Chris also gave fantastic recommendations for places to eat and things to explore afterward, which made the rest of our trip even better.One thing that really mattered to us personally: we are a gay couple, and Chris made us feel completely safe, respected, and welcomed the entire time. That level of comfort means more than people realize when you’re traveling, and it added so much to the experience.If you’re visiting San Francisco and want a tour that feels personal, comfortable, informative, and genuinely fun, I cannot recommend Chris enough! This didn’t feel like some stiff tourist attraction. It felt like exploring the city with someone who truly loves it and wants you to love it too.Highly, highly recommend!
Read more
Enjoyable day. Pep was...
New York City
Monterey, Carmel and Big Sur private Day Trip from San Francisco
Joann_B, May 2026
Enjoyable day. Pep was...
Enjoyable day. Pep was our tour guide and she kept everyone entertained throughout the trip to and from Monterey, Carmel, and Big Sur. The scenery was beautiful and we enjoyed a nice lunch, a sweet treat, and a stroll through Carmel before heading on to the Big Sur area.
Read more
Very well organised and informative experience
New York City
Yosemite National Park 1-Day Private Tour from San Francisco or Yosemite Area
pattE1868WF, May 2026
Very well organised and informative experience
Nicolas was an outstanding personal guide and truly made our trip unforgettable. He picked us up directly from our hotel in San Francisco and drove us all the way to Yosemite National Park, making the entire journey seamless and stress-free.Throughout the day, Nicolas took the time to stop at key locations of interest, explaining each area of the park in detail and sharing insights we wouldn’t have discovered on our own. His knowledge and passion really brought Yosemite to life for us.He was incredibly patient, never rushing us, and was more than happy to take photos so we could capture the experience. It felt like a completely personalised tour tailored to our pace and interests.Highly recommend Nicolas to anyone looking for a professional, friendly, and knowledgeable guide.
Read more
Memorable Experience
New York City
The ultimate San Francisco full day custom guided tour
Sudas2023, Apr 2026
Memorable Experience
Had an amazing day touring San Francisco with Mary! She really knows her stuff and told some wonderful (and funny!) stories about the city’s architecture and different areas. She also made sure we got to see the Golden Gate Bridge from a spectacular vantage point. Thanks, Mary, for such a memorable experience!
Read more
Fantastic Day Tour
New York City
Yosemite National Park 1-Day Private Tour from San Francisco or Yosemite Area
Sudas2023, Apr 2026
Fantastic Day Tour
Fantastic day tour to Yosemite with Adam and Mary! They showed us so many cool stops along the way, like the almond farms and Gold Rush history. They really go the extra mile for their guests. Definitely worth it!
Read more
Repeat Customers!
New York City
The ultimate San Francisco full day custom guided tour
Curiosity221936, Apr 2026
Repeat Customers!
Repeat Customers Here!!!We first used this company in August 2025 for a 5-day tour of Yosemite & The Sequoias. It was such an amazing experience that we booked them again for Spring Break 2026!!We just completed a multi-generational, multiple-day private tour of San Francisco city proper, Muir Woods & Sausalito, and Sonoma. Our tour guides Mary and Brandon were so knowledgeable and accommodating to everyone in our large party, regardless of ages and physical abilities.We cannot recommend this company enough! From my initial inquiry to our final goodbye they are super responsive, attentive, flexible, knowledgeable, and kind. This company really lets you just sit back and enjoy the ride because every detail is taken care of.
Read more
Best fun tour in S F
New York City
3-Hour Beyond the Bridge Buggy Tour to Sausalito
L3459XSmarkr, Apr 2026
Best fun tour in S F
A must ride for all visitors to S F.
Read more
San Francisco and Napa Valley Day Trip
New York City
Napa and Sonoma Valley Wine 6 hour Tour from San Francisco
K6374OOjohnm, Apr 2026
San Francisco and Napa Valley Day Trip
We had a great time exploring San Francisco and Napa Valley! Pep is an amazing tour guide and organized a wonderful day for my dad and I. We highly recommend booking this experience.
Read more
Riding in style
New York City
2hrs- Beyond the Bridge – Marin Headlands GoCar Tour
Escape42212626954, Mar 2026
Riding in style
I really enjoyed the experience and staff were kind and very informative. I would definitely recommend doing this to get to see San Francisco.
Read more
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