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San Francisco Private & Custom Tours

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San Francisco Tours

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Napa and Sonoma Valley Wine 6 hour Tour from San Francisco
5.0 (15)

Napa and Sonoma Valley Wine 6 hour Tour from San Francisco

Be whisked away by private vehicle to the Napa and Sonoma valleys on a personalized, 6-hour wine tour. You'll benefit from a customizable itinerary, which makes for an...

6 hours • Hotel pickup offered • Free Cancellation
6 hours • Hotel pickup offered • Free Cancellation
6 hours • Hotel pickup offered • Free Cancellation
5.0 (15)
from
$612
Private Walking Tour of San Francisco
4.9 (121)

Private Walking Tour of San Francisco

This private tour takes 2½ hours. You'd barely notice the time as it's less walking and more fun facts and conversation so you never get...

2 hours 30 minutes • Free Cancellation
2 hours 30 minutes • Free Cancellation
2 hours 30 minutes • Free Cancellation
4.9 (121)
from
$49
Monterey, Carmel and Big Sur private Day Trip from San Francisco
4.5 (19)

Monterey, Carmel and Big Sur private Day Trip from San Francisco

Embark on a quintessential California road trip with this customizable full-day tour down the Pacific Coastal Highway from San Francisco. See the Big Sur coastline, visit the Monterey Peninsula — famous...

10 hours • Hotel pickup offered • Free Cancellation
10 hours • Hotel pickup offered • Free Cancellation
10 hours • Hotel pickup offered • Free Cancellation
4.5 (19)
from
$1,020
Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service
5.0 (99)

Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service

Relax with this full-day tour to California’s celebrated wine regions! Discover Napa and Sonoma valleys, the heart of northern California’s wine country!  Visit the most...

6 to 10 hours • Hotel pickup offered
6 to 10 hours • Hotel pickup offered
6 to 10 hours • Hotel pickup offered
5.0 (99)
from
$699
4-Hour Painted Ladies and Haight-Ashbury GoCar Tour
4.9 (16)

4-Hour Painted Ladies and Haight-Ashbury GoCar Tour

See San Francisco’s Top Sights with the Extended GoCAR City Tour Upgrade your San Francisco city tour with this extended 3-hour adventure! In addition to...

4 hours • Free Cancellation
4 hours • Free Cancellation
4 hours • Free Cancellation
4.9 (16)
from
$269
San Francisco Highlights Private 3-Hour Driving Tour
4.4 (15)

San Francisco Highlights Private 3-Hour Driving Tour

World class private tour, completely controlled by you! Come see the best sights in San Francisco, at your leisure! Commentary by Gwen Mehta, a local...

2 to 4 hours • Hotel pickup offered • Free Cancellation
2 to 4 hours • Hotel pickup offered • Free Cancellation
2 to 4 hours • Hotel pickup offered • Free Cancellation
4.4 (15)
from
$58
Full-day Private San Francisco to Napa Valley Tour by Luxury Car
5.0 (67)

Full-day Private San Francisco to Napa Valley Tour by Luxury Car

RELAX WITH THIS FULL-DAY TOUR TO CALIFORNIA’S CELEBRATED WINE REGIONS! Customize your own private Napa Valley wine tour Visit as many wineries as you please...

6 hours • Hotel pickup offered
6 hours • Hotel pickup offered
6 hours • Hotel pickup offered
5.0 (67)
from
$1,199
2-Hour Private Sailboat Charter in the San Francisco Bay
4.8 (22)

2-Hour Private Sailboat Charter in the San Francisco Bay

Imagine sailing underneath the Golden Gate Bridge on your own private yacht and seeing wildlife. Just kick back and celebrate your special event under the...

2 hours
2 hours
2 hours
4.8 (22)
from
$695
Alcatraz Muir Woods with Sausalito Express
4.7 (26)

Alcatraz Muir Woods with Sausalito Express

Guests will be assigned a departure time to Alcatraz Island and a same day visit to Muir Woods, Golden Gate, and Sausalito. This one day...

4 to 7 hours
4 to 7 hours
4 to 7 hours
4.7 (26)
from
$152.99
Transportation services for Napa. Sonoma wine tours
Likely to Sell Out
Likely to Sell Out
5.0 (3)

Transportation services for Napa. Sonoma wine tours

Napa Valley became the home of the first Agricultural Preserve in the U.S. in 1968. a prevalence of volcanic soils that inexplicably add an earthy,...

5 hours • Hotel pickup offered • Free Cancellation
5 hours • Hotel pickup offered • Free Cancellation
5 hours • Hotel pickup offered • Free Cancellation
5.0 (3)
from
$400
Private 2-Hour Alcatraz App Guided Tour
3.5 (42)

Private 2-Hour Alcatraz App Guided Tour

Embark on an exhilarating journey through history with our Alcatraz Highlights Tour! Step foot on the infamous island that once contained America's most notorious criminals...

1 to 2 hours
1 to 2 hours
1 to 2 hours
3.5 (42)
from
$94.99
Alcatraz plus Private San Francisco City Tour (max 6 with tix)
Likely to Sell Out
Likely to Sell Out
4.9 (7)

Alcatraz plus Private San Francisco City Tour (max 6 with tix)

Discover San Francisco’s hidden gems in a Tuk Tuk, then explore the infamous Alcatraz Island with this exclusive combo package! Max 6 guests, this private...

5 to 7 hours
5 to 7 hours
5 to 7 hours
4.9 (7)
from
$130
San Francisco Gregangelo Museum - Immersive Art Garden Tour
4.9 (13)

San Francisco Gregangelo Museum - Immersive Art Garden Tour

“An experience unlike any other…Wonderfully bizarre and imaginative” - Atlas Obscura Immerse into a world of pure imagination on this exclusively private experience created just...

1 hour 30 minutes
1 hour 30 minutes
1 hour 30 minutes
4.9 (13)
from
$127
Carmel, Monterey and Big Sur Tour Private Tour from San Francisco
5.0 (24)

Carmel, Monterey and Big Sur Tour Private Tour from San Francisco

Discover the natural beauty of California at your own pace on a private 10-hour scenic tour of Carmel, Monterey and Big Sur from San Francisco....

10 hours • Free Cancellation
10 hours • Free Cancellation
10 hours • Free Cancellation
5.0 (24)
from
$1,025
Private San Francisco Sunset or Night Tour Lucky Tuk Tuk (max 6)
4.6 (10)

Private San Francisco Sunset or Night Tour Lucky Tuk Tuk (max 6)

What’s the best way to see San Francisco sparkle by night? Why, in a Tuk Tuk, of course! Don’t let the size of this adorable...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
4.6 (10)
from
$77
Private Vacation Photoshoot with Photographer in San Francisco
5.0 (11)

Private Vacation Photoshoot with Photographer in San Francisco

⭐ Top-Rated Vacation Photoshoots 2025 We're not just photographers, we're storytellers capturing your holiday exactly as it feels. With over six years of experience photographing...

1 hour • Free Cancellation
1 hour • Free Cancellation
1 hour • Free Cancellation
5.0 (11)
from
$127.99
Muir Woods, Sausalito and Golden Gate Bridge
4.8 (18)

Muir Woods, Sausalito and Golden Gate Bridge

Travel in style and safety and experience a courteous, prompt, and safe transportation service on this 4-hour private tour. You and your friends/family will have...

4 hours • Hotel pickup offered • Free Cancellation
4 hours • Hotel pickup offered • Free Cancellation
4 hours • Hotel pickup offered • Free Cancellation
4.8 (18)
from
$455
Private San Francisco Sunset Tour – Your Group Only (Max 6)
4.9 (10)

Private San Francisco Sunset Tour – Your Group Only (Max 6)

Enjoy a 2 hour tour in an open-top, convertible Jeep with your own personal tour guide. See San Francisco at night or book a sunset...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
4.9 (10)
from
$77
6-Hour Private Limousine Tour to Napa and Sonoma Valley Wineries
4.9 (38)

6-Hour Private Limousine Tour to Napa and Sonoma Valley Wineries

***PLEASE READ IN DETAIL*** Wine tasing experiences are completely customizable. There are a couple of options to choose from in the creation of your wine...

6 to 8 hours • Hotel pickup offered • Free Cancellation
6 to 8 hours • Hotel pickup offered • Free Cancellation
6 to 8 hours • Hotel pickup offered • Free Cancellation
4.9 (38)
from
$859
Private Sailing Charter: Up to 24 Passengers
Likely to Sell Out
Likely to Sell Out
5.0 (1)

Private Sailing Charter: Up to 24 Passengers

Our classic sailing yachts are the perfect venue for your group! Treat your family and friends to a spectacular private sail around the San Francisco...

1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
1 hour 30 minutes • Free Cancellation
5.0 (1)
from
$1,207.50

Frequently Asked Questions

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

We Make It Easy!

Gather your information

Locate your Cool San Francisco Booking Number and the proof of the lower price you found.

Send it to us

Email [email protected] with the documents, your name, and your home address.

We'll review

We'll review your materials and get in touch as soon as possible.

Receive your refund

If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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