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San Francisco Private & Custom Tours

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San Francisco Tours

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Recommendations

The Best of San Francisco: Private Half-Day Walking Tour

On this private half-day tour, you will see first-hand San Francisco’s colourful mix of quaint buildings and modern architecture in a stunning ocean-facing city. You …More

5.0 (3)

The Best of San Francisco: Private Half-Day Walking Tour

On this private half-day tour, you will see first-hand San Francisco’s colourful mix of quaint buildings and modern architecture in a stunning ocean-facing city. You...

4 hours • Free Cancellation
5.0 (3)
from
$105
Private 2-Hour Alcatraz App Guided Tour

Embark on an exhilarating journey through history with our Alcatraz Highlights Tour! Step foot on the infamous island that once contained America's most notorious criminals …More

3.5 (42)

Private 2-Hour Alcatraz App Guided Tour

Embark on an exhilarating journey through history with our Alcatraz Highlights Tour! Step foot on the infamous island that once contained America's most notorious criminals...

1 to 2 hours
3.5 (42)
from
$95
Marin Headlands Gravel Cycling Tour From San Francisco

Let me introduce you to and guide you along the amazing gravel biking routes right in San Francisco and in the Marin Headlands. The headlands …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Marin Headlands Gravel Cycling Tour From San Francisco

Let me introduce you to and guide you along the amazing gravel biking routes right in San Francisco and in the Marin Headlands. The headlands...

3 to 5 hours • Free Cancellation
5.0 (1)
from
$150
Private Sailing Charter: Up to 24 Passengers

Our classic sailing yachts are the perfect venue for your group! Treat your family and friends to a spectacular private sail around the San Francisco …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Private Sailing Charter: Up to 24 Passengers

Our classic sailing yachts are the perfect venue for your group! Treat your family and friends to a spectacular private sail around the San Francisco...

1 hour 30 minutes • Free Cancellation
5.0 (1)
from
$1,425
Lake Tahoe 1-Day Private Tour from San Francisco

Explore the beautiful Lake Tahoe on this private tour from San Francisco. By booking this excursion, you’ll be able to enjoy the experience stress-free, knowing …More

Likely to Sell Out
Likely to Sell Out
4.2 (6)

Lake Tahoe 1-Day Private Tour from San Francisco

Explore the beautiful Lake Tahoe on this private tour from San Francisco. By booking this excursion, you’ll be able to enjoy the experience stress-free, knowing...

12 hours • Hotel pickup offered • Free Cancellation
4.2 (6)
from
$1,190
Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs

Step into the heart of San Francisco's historic waterfront with our engaging walking tour. Wander through the city’s legendary wharfs, piers, and docks while uncovering …More

5.0 (14)

Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs

Step into the heart of San Francisco's historic waterfront with our engaging walking tour. Wander through the city’s legendary wharfs, piers, and docks while uncovering...

3 hours • Free Cancellation
5.0 (14)
from
$115
Napa and Sonoma-8-hr Private-Wine Tour from San Francisco XL SUV

This wine tour will take you to the best wineries in Sonoma and Napa County. Our years of experience in quality wine touring has allowed …More

4.7 (25)

Napa and Sonoma-8-hr Private-Wine Tour from San Francisco XL SUV

This wine tour will take you to the best wineries in Sonoma and Napa County. Our years of experience in quality wine touring has allowed...

8 hours • Hotel pickup offered • Free Cancellation
4.7 (25)
from
$127
Muir Woods & Napa/Sonoma -6-8hr-Private Scenic Wine Tour From SF

Let us whisk you away on a private tour experience second to none. Receive VIP treatment and get chauffeured to the San Francisco Bay Area's …More

4.8 (12)

Muir Woods & Napa/Sonoma -6-8hr-Private Scenic Wine Tour From SF

Let us whisk you away on a private tour experience second to none. Receive VIP treatment and get chauffeured to the San Francisco Bay Area's...

8 hours • Hotel pickup offered • Free Cancellation
4.8 (12)
from
$625
Carmel, Monterey and Big Sur Tour Private Tour from San Francisco

Discover the natural beauty of California at your own pace on a private 10-hour scenic tour of Carmel, Monterey and Big Sur from San Francisco. …More

5.0 (26)

Carmel, Monterey and Big Sur Tour Private Tour from San Francisco

Discover the natural beauty of California at your own pace on a private 10-hour scenic tour of Carmel, Monterey and Big Sur from San Francisco....

10 hours • Free Cancellation
5.0 (26)
from
$1,025
Private San Francisco Mission District Food Tour with +5 Tastings

On our Secret Food Tour: San Francisco - North Beach and Chinatown, you’ll experience the most iconic parts of “The City by the Bay.” Our …More

5.0 (15)

Private San Francisco Mission District Food Tour with +5 Tastings

On our Secret Food Tour: San Francisco - North Beach and Chinatown, you’ll experience the most iconic parts of “The City by the Bay.” Our...

3 hours 30 minutes • Free Cancellation
5.0 (15)
from
$115
San Francisco Private Car Tour: Instagram's Most Famous Spots

If you are looking for some culture, delicious food and a ton of great photos, then this is the tour for you! The morning will …More

5.0 (6)

San Francisco Private Car Tour: Instagram's Most Famous Spots

If you are looking for some culture, delicious food and a ton of great photos, then this is the tour for you! The morning will...

8 to 10 hours • Hotel pickup offered • Free Cancellation
5.0 (6)
from
$583
San Francisco Instagram Walking Private Tour: Most Iconic Spots

Our San Francisco Walking Instagram Tour will take you to some of the most famous spots in San Francisco in one day by foot! If …More

5.0 (6)

San Francisco Instagram Walking Private Tour: Most Iconic Spots

Our San Francisco Walking Instagram Tour will take you to some of the most famous spots in San Francisco in one day by foot! If...

3 to 4 hours • Free Cancellation
5.0 (6)
from
$223
Private Hearst Castle Day Trip from San Francisco

Step back in time and explore the legendary Hearst Castle in California, a stunning hilltop estate with unmatched grandeur. Visit one of the property’s four …More

Likely to Sell Out
Likely to Sell Out
4.0 (1)

Private Hearst Castle Day Trip from San Francisco

Step back in time and explore the legendary Hearst Castle in California, a stunning hilltop estate with unmatched grandeur. Visit one of the property’s four...

12 hours • Hotel pickup offered
4.0 (1)
from
$321
Muir Woods, Sausalito and Golden Gate Bridge

Travel in style and safety and experience a courteous, prompt, and safe transportation service on this 4-hour private tour. You and your friends/family will have …More

4.8 (18)

Muir Woods, Sausalito and Golden Gate Bridge

Travel in style and safety and experience a courteous, prompt, and safe transportation service on this 4-hour private tour. You and your friends/family will have...

4 hours • Hotel pickup offered • Free Cancellation
4.8 (18)
from
$455
Express San Francisco Layover Tour w Airport Pickup and Dropoff

Why Choose Our San Francisco Layover Tour? Maximize your layover with our exclusive San Francisco Express Tour, designed for those with limited time who want …More

5.0 (11)

Express San Francisco Layover Tour w Airport Pickup and Dropoff

Why Choose Our San Francisco Layover Tour? Maximize your layover with our exclusive San Francisco Express Tour, designed for those with limited time who want...

180 to 195 minutes • Free Cancellation
5.0 (11)
from
$289
8-Hours Private Limo(up to 8 pass.) Wine Tour of Napa Valley from San Francisco

Your private limousine and driver will guide you through the wine country and help you discover the many wonders of the valley. You can experience …More

5.0 (16)

8-Hours Private Limo(up to 8 pass.) Wine Tour of Napa Valley from San Francisco

Your private limousine and driver will guide you through the wine country and help you discover the many wonders of the valley. You can experience...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (16)
from
$1,499
8-Hour Private Napa Wine Tour from SF by SUV (Up to 6 Guests)

Experience Napa Valley your way on a private, fully customizable wine tour from San Francisco. Travel in the comfort of a premium black SUV with …More

5.0 (10)

8-Hour Private Napa Wine Tour from SF by SUV (Up to 6 Guests)

Experience Napa Valley your way on a private, fully customizable wine tour from San Francisco. Travel in the comfort of a premium black SUV with...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (10)
from
$1,199
8-Hour Private Napa Wine Tour from SF by Limo (Up to 8 Guests)

We specialize in private Napa Valley Wine Country tours, offering a personalized and memorable experience. Every tour is completely private and fully customizable—you choose the …More

5.0 (13)

8-Hour Private Napa Wine Tour from SF by Limo (Up to 8 Guests)

We specialize in private Napa Valley Wine Country tours, offering a personalized and memorable experience. Every tour is completely private and fully customizable—you choose the...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (13)
from
$1,599
Full-Day San Francisco Tour with a Local, Custom + Private

You’ll join our local San Francisco host for an authentic experience of their home-city. Picture a sunset overlooking the Golden Gate Bridge, eating your way …More

5.0 (3)

Full-Day San Francisco Tour with a Local, Custom + Private

You’ll join our local San Francisco host for an authentic experience of their home-city. Picture a sunset overlooking the Golden Gate Bridge, eating your way...

7 to 8 hours • Free Cancellation
5.0 (3)
from
$101
Silicon Valley Private Tour from San Francisco

Silicon Valley is the global center for high technology, venture capital, innovation, and social media. Traveling by private car, enjoy the comfort of seeing the places you want to …More

4.8 (12)

Silicon Valley Private Tour from San Francisco

Silicon Valley is the global center for high technology, venture capital, innovation, and social media. Traveling by private car, enjoy the comfort of seeing the places you want to...

5 hours • Hotel pickup offered • Free Cancellation
4.8 (12)
from
$560

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
Great tour going from hotel to cruise ship
New York City
Express San Francisco Layover Tour w Airport Pickup and Dropoff
Martha_S, Sep 2026
Great tour going from hotel to cruise ship
Perfect tour. We saw so much and got a great feel for the city. Mandi was our guide in a very comfortable Tesla that held all four of our large suitcases. She finished by dropping us at the cruise ship to board. Wonderful tour.
Read more
Great trip and guide
New York City
Carmel, Monterey and Big Sur Tour Private Tour from San Francisco
Mike_R, Sep 2026
Great trip and guide
We had a great time seeing the beauty of the California coast. Fred, our guide, was ready and waiting for us when we got to our hotel lobby. He apologized for being a bit early and even offered to stop right away for us to get morning coffee. We declined, but our first break was at a wonderful bakery in Pacifica. Along the drive, he offered history and insights on the the towns we passed through as well as the agriculture and flora. The views of Half Moon Bay, Carmel-by- the-Sea, and Big Sur were stunning. Would highly recommend this great trip, and Fred.
Read more
Great mix of tasty food, food history, & picturesque views
New York City
Fisherman’s Wharf & Pier 39 Food Tour – Includes Full Meal, 3 hrs
P62ZNmollyc, Sep 2026
Great mix of tasty food, food history, & picturesque views
We had an excellent food tour with Dale who was very knowledgeable, funny, and a great guide! The tour itself was a great mix of tasty food, food history, picturesque views, and general San Francisco history as well. We've done several food tours in the past this was one of the best in terms of spacing the food stops out enough that you had enough time to enjoy what you were eating while also having sufficient time between stops to digest each tasty morsel. This tour is a great way to get an intro to San Francisco and its food scene. Highly recommend!
Read more
Great mix of tasty food, food history, & picturesque views
New York City
Fisherman’s Wharf & Pier 39 Food Tour – Includes Full Meal, 3 hrs
Molly_C, Sep 2026
Great mix of tasty food, food history, & picturesque views
We had an excellent food tour with Dale who was very knowledgeable, funny, and a great guide! The tour itself was a great mix of tasty food, food history, picturesque views, and general San Francisco history as well. We've done several food tours in the past this was one of the best in terms of spacing the food stops out enough that you had enough time to enjoy what you were eating while also having sufficient time between stops to digest each tasty morsel. This tour is a great way to get an intro to San Francisco and its food scene. Highly recommend!
Read more
If your looking for the PERFECT GUIDE, ask for Marciano!!!
New York City
Carmel, Monterey and Big Sur Tour Private Tour from San Francisco
karen_l, Sep 2026
If your looking for the PERFECT GUIDE, ask for Marciano!!!
Marciano was beyond five stars — truly a 10/10! From the beginning, he felt less like our tour guide and more like part of the family. He laughed with us, joined our conversations, took amazing photos, shared great stories and movie trivia, and took us to beautiful places we didn't even know we needed to see.Most importantly, he was incredibly kind, patient, and accommodating, especially while traveling with our elderly parents. He made our entire Carmel, Monterey, and Big Sur experience easy, comfortable, and unforgettable. His knowledge, generosity, and genuine kindness are unmatched. We truly cannot say enough wonderful things about Marciano!
Read more
Good food, good time!
New York City
Private San Francisco Mission District Food Tour with +5 Tastings
I827YGcameronb, Sep 2026
Good food, good time!
Jamie is a great guide, wonderful personality, and very insightful about the food and the history of the area!
Read more
Customizable and learned a lot!
New York City
The Best of San Francisco: Private Half-Day Walking Tour
psudino, Jul 2026
Customizable and learned a lot!
We booked this tour after a conference because most of us had a red-eye back east. This was a perfect tour for our group because the guide was able to modify the tour as she learned more about us. It started in Chinatown and ended at the wharf and was absolutely a wonderful value for the money. Highly recommend!
Read more
🙌🏻🙌🏻🙌🏻
New York City
Private San Francisco Mission District Food Tour with +5 Tastings
Venture800926, Jul 2026
🙌🏻🙌🏻🙌🏻
Best so far! Relaxing. Great food choices and plenty of bathroom breaks which I always appreciate 😁
Read more
Beautiful Napa Valley trip! 100% recommend!
New York City
8-Hours Private Limo(up to 8 pass.) Wine Tour of Napa Valley from San Francisco
Chad_a, Jul 2026
Beautiful Napa Valley trip! 100% recommend!
100% recommend! Our driver was fantastic. We were picked up from our hotel in San Francisco and then transported to Napa Valley wineries. Our driver took photos of our group, recommended certain stops, and provided soft drinks and water. It was a wonderful day!!
Read more
Recommended
New York City
Express San Francisco Layover Tour w Airport Pickup and Dropoff
PRZEMYSLAW_W, Jul 2026
Recommended
The experience was delivered exactly as advertised. Timely and respectful drivers showed us the main sights in a 3,5 hour tour. Definately worth it for a longer layover in SFO.
Read more
Awesome tour of Silicon Valley from SF.
New York City
Silicon Valley Private Tour from San Francisco
NandiNabarun, Jul 2026
Awesome tour of Silicon Valley from SF.
Fred was our tour guide for the day from Dingo Tours for this Silicon Valley half day trip from SF. Fred was awesome, full of knowledge about Silicon Valley companies and their history and a very happy and accomodating person. He was also a Brazilian soccer fan, which added to the fun aspect, as we were traveling from Sydney Australia to watch the WC matches.Fred gave us a quick outline of the day. First stop was the Meta office, Menlo Park. Interestingly, it was the same office which Sun Microsystems had previously occupied. Being an ex-Sun employee, I was very nostalgic. Fred gave us a quick drive around the campus and then parked to take a picture of us in front of the Meta logo! Funny part was, behind the Meta logo was the old Sun logo, which was such a nice coincidence!The next stop was Stanford University. It was a zip code of its own. Fred gave us some tips on what to see in the short time. We went to see the church, the gift shop and the tower which house a lot of Hoover memorabilia. The view from the top was brilliant, you could capture the width of the entire Stanford campus. The ground floor was a museum. The entry to top floor was ticketed at USD8 per person. Was a good experience.Then next 2 stops were Google office, Mountain View and Apple office, Cupertino. The Google office was just an office with the ground floor having a Google store. After some quick pictures with Google sign boards, we went to Apple which was our final destination. That was a rare experience, getting into Apple Store and visitor’s centre. Shows how Apple can market themselves to blow the socks off its competitors. The Apple visitors centre had a model of the entire campus including office which was built in the shape of a space station. They have interactive iPads which gives a complete immersive experience of each building when you look at the actual model and tap the same building on the iPad. It also had a store and cafe with clean toilets. And if you and T up to the second floor, you would see the actual office building. Great experience for professional nerds who always wanted to be part of Apple, even if from the outside.Overall the tour was a good experience and would def recommend this tour, specially with Fred who was amazing throughout!
Read more
Great views worth the visit
New York City
San Francisco Private Car Tour: Instagram’s Most Famous Spots
Hirley I, Jun 2026
Great views worth the visit
We had breakfast at the café near the bridge. It was a great place for the view. We did park a little bit away from the café since it was hard to find parking. You just have to walk uphill a little bit, the café was a bit crowded that day so you do have to have time. There is a long way to get a table and his first come first serve,
Read more
Fred was on time,...
New York City
Muir Woods, Sausalito and Golden Gate Bridge
Jorge_A, Jun 2026
Fred was on time,...
Fred was on time, knowledgeable, kind and very accommodating to our family. The vehicle was excellent. Clean, roomy and comfortable.
Read more
Family Napa wine tasting trip
New York City
8-Hour Private Napa Wine Tour from SF by Limo (Up to 8 Guests)
966marcyc, May 2026
Family Napa wine tasting trip
Don G was our amazing chauffeur for our family trip to Napa. We had a wonderful day in wine tasting in Napa. He was incredibly friendly and knowledgeable about the area. The excursion was super easy from our point and we didn’t have to worry about anything. Don was very flexible with our large family group of 8. He even accommodated our request to go for ice cream and take pictures at the Golden Gate Bridge at the end of the day.
Read more
Perfectly orchestrated.
New York City
Muir Woods & Napa/Sonoma -6-8hr-Private Scenic Wine Tour From SF
Scott_M, Apr 2026
Perfectly orchestrated.
Our driver Dean was the best. He was knowledgeable about everything. He was on time for everything. His opinions were valued and enjoyed. He was a safe driver. He took plenty of pictures. The pickup was quick and easy from pier 27 in San Fran.
Read more
Five stars!!
New York City
Muir Woods, Sausalito and Golden Gate Bridge
Jennifer_K, Apr 2026
Five stars!!
Marciano was an amazing and accommodating tour guide. We had a wonderful day. Of course, Muir Woods was spectacular. We also loved seeing sights around San Francisco on our way to the Golden Gate Bridge and having a delicious lunch in Sausalito. We were traveling with a young child and so needed to be flexible which was no problem at all. Marciano had amazing recommendations for the rest of our stay as well. Highly highly recommend!!
Read more
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