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San Francisco Private & Custom Tours

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San Francisco Tours

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SUV Tour To Silicon Valley Including Stanford Walking Tour

You’ll learn the history of San Francisco Bay Area and the World’s First Technopark. We will bring you there in our comfortable limo. Visit the …More

5.0 (4)

SUV Tour To Silicon Valley Including Stanford Walking Tour

You’ll learn the history of San Francisco Bay Area and the World’s First Technopark. We will bring you there in our comfortable limo. Visit the...

7 to 9 hours • Hotel pickup offered • Free Cancellation
5.0 (4)
from
$899
Half-Day Private Tour of Alcatraz, Muir Woods & Sausalito

Expeience the Ultimate Alcatraz & Muir Woods Combo Tour – Explore the Prison & Redwoods! Looking for the perfect combo tour of Alcatraz Island and …More

Likely to Sell Out
Likely to Sell Out
3.0 (1)

Half-Day Private Tour of Alcatraz, Muir Woods & Sausalito

Expeience the Ultimate Alcatraz & Muir Woods Combo Tour – Explore the Prison & Redwoods! Looking for the perfect combo tour of Alcatraz Island and...

4 hours • Hotel pickup offered
3.0 (1)
from
$197
Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral

When Robert Louis Stevenson visited San Francisco in 1879, he declared, "Nob Hill, the Hill of Palaces, must certainly be counted the best part of …More

5.0 (2)

Walking Tour of Nob Hill - Cable Cars, Luxury Hotels, French-Gothic Cathedral

When Robert Louis Stevenson visited San Francisco in 1879, he declared, "Nob Hill, the Hill of Palaces, must certainly be counted the best part of...

2 hours • Free Cancellation
5.0 (2)
from
$175
San Francisco Quest: Summer of Love in Haight-Ashbury

You're a private investigator hired to find a missing 19-year-old who fled to San Francisco to experience the 1967 Summer of Love. You follow her …More

4.2 (14)

San Francisco Quest: Summer of Love in Haight-Ashbury

You're a private investigator hired to find a missing 19-year-old who fled to San Francisco to experience the 1967 Summer of Love. You follow her...

1 to 2 hours • Free Cancellation
4.2 (14)
from
$7
San Francisco Private Tour with a Local, Highlights & Hidden Gems

We could tell you how special San Francisco is but it is something you need to experience first hand. Don't let time constraints put you …More

5.0 (1)

San Francisco Private Tour with a Local, Highlights & Hidden Gems

We could tell you how special San Francisco is but it is something you need to experience first hand. Don't let time constraints put you...

2 to 8 hours • Free Cancellation
5.0 (1)
from
$46
Wine Tour Pros - Napa Wine Tour: SUV Up To 6 Guests

Privately Driven Wine Tour Experience! We will welcome you in one of our luxury vehicles with a bottle of bubbles ready to go on your …More

5.0 (4)

Wine Tour Pros - Napa Wine Tour: SUV Up To 6 Guests

Privately Driven Wine Tour Experience! We will welcome you in one of our luxury vehicles with a bottle of bubbles ready to go on your...

6 hours • Hotel pickup offered
5.0 (4)
from
$950
Private Tour Muir Woods and Sausalito

his Tour will take you across the Golden Gate Bridge, walk among old growth coast redwoods of the famous Muir Woods National Monument Park. You …More

5.0 (1)

Private Tour Muir Woods and Sausalito

his Tour will take you across the Golden Gate Bridge, walk among old growth coast redwoods of the famous Muir Woods National Monument Park. You...

4 to 5 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$699
San Francisco Self-Guided Audio Drive: Explore at Your Own Pace

Explore all that San Francisco has to offer, from the twists and turns of Lombard Street, through the bustling streets of Chinatown, and to the …More

3.9 (10)

San Francisco Self-Guided Audio Drive: Explore at Your Own Pace

Explore all that San Francisco has to offer, from the twists and turns of Lombard Street, through the bustling streets of Chinatown, and to the...

3 to 4 hours • Free Cancellation
3.9 (10)
from
$17
Yosemite Private Tour from San Francisco

Explore the Yosemite Valley and Yosemite National Park at your own pace, and avoid the hassle of organized bus tours. Traveling by private car, enjoy …More

5.0 (4)

Yosemite Private Tour from San Francisco

Explore the Yosemite Valley and Yosemite National Park at your own pace, and avoid the hassle of organized bus tours. Traveling by private car, enjoy...

13 hours • Hotel pickup offered • Free Cancellation
5.0 (4)
from
$1,460
Downtown San Francisco Private Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer. We will walk all over the beautiful city, and see some beautiful sites …More

4.2 (13)

Downtown San Francisco Private Personalized Self-Guided App Tour

Come and discover all the secrets that San Francisco has to offer. We will walk all over the beautiful city, and see some beautiful sites...

2 hours • Free Cancellation
4.2 (13)
from
$5
The Ghosts of San Francisco Haunted Audio App Walking Tour

On this ghoulish adventure you’ll explore the haunted neighborhoods of Union Square, Nob Hill, the Barbary Coast, Chinatown, see their haunted spots and hear their …More

5.0 (2)

The Ghosts of San Francisco Haunted Audio App Walking Tour

On this ghoulish adventure you’ll explore the haunted neighborhoods of Union Square, Nob Hill, the Barbary Coast, Chinatown, see their haunted spots and hear their...

60 to 90 minutes • Free Cancellation
5.0 (2)
from
$7
San Francisco Sightseeing Tours

As longtime locals of San Francisco, we know the ideal spots to see within the city! Whether it's your first-time visiting SF, or you're a …More

Likely to Sell Out
Likely to Sell Out
3.0 (1)

San Francisco Sightseeing Tours

As longtime locals of San Francisco, we know the ideal spots to see within the city! Whether it's your first-time visiting SF, or you're a...

4 hours • Hotel pickup offered • Free Cancellation
3.0 (1)
from
$799
Napa or Sonoma Private Wine Tour from San Francisco

Visit California’s top wine region. Napa Valley and Sonoma are world renowned for their wine making and are home to so many wineries Pick the …More

5.0 (3)

Napa or Sonoma Private Wine Tour from San Francisco

Visit California’s top wine region. Napa Valley and Sonoma are world renowned for their wine making and are home to so many wineries Pick the...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (3)
from
$800
San Francisco Private Sightseeing Tour - 3 hours, up to 4 Guests

This is not your routine bus tour, this is a completely private tour from your party only. You can have up to 4 guests in …More

4.0 (2)

San Francisco Private Sightseeing Tour - 3 hours, up to 4 Guests

This is not your routine bus tour, this is a completely private tour from your party only. You can have up to 4 guests in...

3 hours • Hotel pickup offered • Free Cancellation
4.0 (2)
from
$395
San Francisco Private City Tour with Local Guide

With 20+ years of SF expertise, my tours offer unparalleled experiences. Handpicked locations, walking or commercial options, and the best prices ensure a memorable journey. …More

5.0 (2)

San Francisco Private City Tour with Local Guide

With 20+ years of SF expertise, my tours offer unparalleled experiences. Handpicked locations, walking or commercial options, and the best prices ensure a memorable journey....

3 hours • Free Cancellation
5.0 (2)
from
$300
Self Guided Chinatown Tour: Food, History and Culture

Are you looking for a way to explore San Francisco's Chinatown without joining a tour group? Take this self-guided tour led by David Hu, a …More

5.0 (1)

Self Guided Chinatown Tour: Food, History and Culture

Are you looking for a way to explore San Francisco's Chinatown without joining a tour group? Take this self-guided tour led by David Hu, a...

60 to 75 minutes
5.0 (1)
from
$5
6-Hour Sparkling Wine Tour of Napa Valley

Visit world renown Sparkling Wine vineyards and enjoy tasting of their current release and other vintage year wines. It is a private tour just for you …More

5.0 (3)

6-Hour Sparkling Wine Tour of Napa Valley

Visit world renown Sparkling Wine vineyards and enjoy tasting of their current release and other vintage year wines. It is a private tour just for you...

6 hours • Hotel pickup offered • Free Cancellation
5.0 (3)
from
$619
8 Hour Private Tour in Wine Country from San Francisco

Enjoy scenic route to worlds famous Wine Country by a private luxury vehicle. Visit beautiful vineyards and wineries, enjoy wine tasting and VIP treatment. You can choose …More

5.0 (2)

8 Hour Private Tour in Wine Country from San Francisco

Enjoy scenic route to worlds famous Wine Country by a private luxury vehicle. Visit beautiful vineyards and wineries, enjoy wine tasting and VIP treatment. You can choose...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (2)
from
$945
San Francisco Chinatown Walking Tour With A Guide

Experience the vibrant culture of San Francisco's Chinatown on an immersive walking tour. With a knowledgeable guide, navigate through bustling streets adorned with colorful Chinese …More

5.0 (2)

San Francisco Chinatown Walking Tour With A Guide

Experience the vibrant culture of San Francisco's Chinatown on an immersive walking tour. With a knowledgeable guide, navigate through bustling streets adorned with colorful Chinese...

2 hours • Free Cancellation
5.0 (2)
from
$62
San Francisco Top Sights Private Tour with a Luxury Tesla

Embark on an unparalleled San Francisco sightseeing adventure in the lap of luxury with our exclusive Tesla Model X tour. Glide through the City by …More

5.0 (2)

San Francisco Top Sights Private Tour with a Luxury Tesla

Embark on an unparalleled San Francisco sightseeing adventure in the lap of luxury with our exclusive Tesla Model X tour. Glide through the City by...

6 hours 30 minutes • Hotel pickup offered
5.0 (2)
from
$1,299

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
VIP Experience
New York City
San Francisco Top Sights Private Tour with a Luxury Tesla
David_H, Jul 2026
VIP Experience
Heather was on time and amazing throughout the tour. She was extremely knowledgeable and made our day. I could not recommend her more.
Read more
We had a great time
New York City
Yosemite Private Tour from San Francisco
Jerry_C, May 2026
We had a great time
This tour with Fred was great. He was very good in articulating the stories and histories of all the different places we went to and also passes along the way. The itinerary was quite flexible and we were able to work with him to line it up perfectly and we hit all the spots that we wanted to. We would definitely go in a tour with Fred again.
Read more
chinatown
New York City
San Francisco Chinatown Walking Tour With A Guide
Camper46550513000, Apr 2026
chinatown
enjoyed David very much he tailored the entire tour to us thank you david
Read more
Private movie location tour
New York City
San Francisco Private Sightseeing Tour – 3 hours, up to 4 Guests
amyrich29, Feb 2026
Private movie location tour
We had the best time with Terry driving around SF. He was very knowledgeable and entertaining. Defn would contact in the future for a wine tour next time !
Read more
The tour guide Buddy was...
New York City
SUV Tour To Silicon Valley Including Stanford Walking Tour
Sudip_S, Sep 2025
The tour guide Buddy was...
The tour guide Buddy was very good and explained really well about the rich history of Palo alto and Stanford university.
Read more
Unique Experience
New York City
Downtown San Francisco Private Personalized Self-Guided App Tour
dannywR5898PZ, Sep 2025
Unique Experience
After doing Alcatraz I decided to try this, please not this is an audio tour, but honestly it made it more engaging, just wish there was less music.
Read more
Unforgettable Solo Napa Tour with My Pup
New York City
Napa or Sonoma Private Wine Tour from San Francisco
Miriam_M, Jul 2025
Unforgettable Solo Napa Tour with My Pup
I booked a solo wine tour through Cool San Francisco and couldn't have imagined a more joyful and seamless experience. Traveling with my dog Tutty, I expected a few logistical hiccups—but from start to finish, everything was handled with such care that I was able to relax and truly savor the day. Maddy, our driver and guide, was an absolute gem. Friendly, knowledgeable, and unbelievably kind, he went above and beyond to ensure Tutty and I felt completely at ease. From helping carry Tutty’s stroller up and down stairs to offering thoughtful insights throughout the tour, he added a layer of warmth that made the day even better. Cool San Francisco suggested the wineries and each was unique, beautifully chosen, and pet-friendly too—a rare and wonderful treat. The entire experience felt custom-curated for ease, comfort, and pure enjoyment.
Read more
Perfect for the whole family
New York City
San Francisco Self-Guided Audio Drive: Explore at Your Own Pace
Petra_R, Jun 2025
Perfect for the whole family
This is a great tour to do on your own. On the day that it's scheduled you can do it at any point. You have the ability to pause it and continue it later. Follow the recommended route on the app and the narrator will tell you about each point that you get to. It is very interesting and informative, plus if you have children with you they will learn a lot. You get to see the sights and learn about them on your own time.
Read more
Maddy picked us up at our...
New York City
Napa or Sonoma Private Wine Tour from San Francisco
Linda_W, Apr 2025
Maddy picked us up at our...
Maddy picked us up at our cruise pier, and drove us to Sonoma and Napa. He had wonderful recommendations for wineries to visit, and things to do. He also stopped at the Golden Gate Bridge and took several photos, knew just where to stop for the best photos!
Read more
Great walking tour
New York City
San Francisco Chinatown Walking Tour With A Guide
Jessica_D, Dec 2024
Great walking tour
Jodi was a wealth of knowledge! We had a wonderful afternoon walking through Chinatown. We experienced some of the local shopping, specialty stores, and architecture.
Read more
Loved Chris
New York City
San Francisco Top Sights Private Tour with a Luxury Tesla
Charla_L, Nov 2024
Loved Chris
This tour was so much fun! Riding around in the Tesla was also fun- a nice experience for our honeymoon trip to San Francisco.. Chris, our driver, was so amicable and friendly. He knew so much about all the sites in San Francisco. I would hire him again!0
Read more
Awe & Wonder! 🤩👏👏👏
New York City
SUV Tour To Silicon Valley Including Stanford Walking Tour
Liza_C, Nov 2024
Awe & Wonder! 🤩👏👏👏
Enjoyed my tour with Randy, my guide for this Silicon Valley Tour. Sunny weather, and welcoming hospitality from "Big Tech" Companies - Tesla, Google, Apple, Meta... We also visited the prestigious Stanford University, too! What a treat 🤩👍☕️☕️🍁🪴🌳🌲🌴🌻🌈🌞
Read more
Unexpected Gem
New York City
San Francisco Self-Guided Audio Drive: Explore at Your Own Pace
Travis_W, Sep 2024
Unexpected Gem
OMG, this was so unexpected. We saw so many cool sites on this tour. I would definitely recommend doing the 7Dexperience after this tour. This audio drove me all around the city and right to Pier39.
Read more
Loved this tour! Learned a lot and ate a ton.
New York City
Self Guided Chinatown Tour: Food, History and Culture
davidhQ5327NB, Sep 2024
Loved this tour! Learned a lot and ate a ton.
Really enjoyed this tour. Learned a ton about Chinatown and its history. The food recommendations were excellent and I appreciated that there was even a stop on the tour for me to sit down and eat.
Read more
We learned about San Francisco
New York City
San Francisco Private City Tour with Local Guide
Ralph_B, Aug 2024
We learned about San Francisco
Matt was terrific! He took us everywhere and explained everything. He also pointed out restaurants and neighborhood culture!
Read more
Great Tour!
New York City
San Francisco Private City Tour with Local Guide
ericsamc2021, Aug 2024
Great Tour!
The tour was amazing!!! I recommend it to anyone, we learned so much about san francisco! My favorite part was seeing chinatown and learning about its history:
Read more
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