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San Francisco Tours

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Recommendations

SF's North Beach: Gourmet Ghost Tour - Includes full meal, 3 hrs
5.0 (53)

SF's North Beach: Gourmet Ghost Tour - Includes full meal, 3 hrs

Venture into the heart of San Francisco’s North Beach—lovingly dubbed ‘Little Italy.’ On this food and ghost tour, you’ll weave through a rich culinary landscape...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
5.0 (53)
from
$115
Mission District Food Tour: Appetizers, Entrée and Dessert
4.9 (181)

Mission District Food Tour: Appetizers, Entrée and Dessert

Taste your way through San Francisco’s historic Latin neighborhood, the Mission District, a colorful, cultural, trendy area brimming with great local eats. Following your knowledgeable...

3 hours
3 hours
3 hours
4.9 (181)
from
$115
Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs
5.0 (12)

Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs

Step into the heart of San Francisco's historic waterfront with our engaging walking tour. Wander through the city’s legendary wharfs, piers, and docks while uncovering...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
5.0 (12)
from
$115
Private San Francisco Mission District Food Tour with +5 Tastings
5.0 (14)

Private San Francisco Mission District Food Tour with +5 Tastings

On our Secret Food Tour: San Francisco - North Beach and Chinatown, you’ll experience the most iconic parts of “The City by the Bay.” Our...

3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
5.0 (14)
from
$115
San Francisco's North Beach Neighborhood Food Tour
5.0 (1)

San Francisco's North Beach Neighborhood Food Tour

Join us on a walking food tour in San Francisco’s “Little Italy”, known locally as North Beach, for a culinary adventure through one of the...

3 hours
3 hours
3 hours
5.0 (1)
from
$125
San Francisco Gregangelo Museum - Immersive Art Garden Tour
4.9 (13)

San Francisco Gregangelo Museum - Immersive Art Garden Tour

“An experience unlike any other…Wonderfully bizarre and imaginative” - Atlas Obscura Immerse into a world of pure imagination on this exclusively private experience created just...

1 hour 30 minutes
1 hour 30 minutes
1 hour 30 minutes
4.9 (13)
from
$127
Napa and Sonoma-8-hr Private-Wine Tour from San Francisco XL SUV
4.7 (25)

Napa and Sonoma-8-hr Private-Wine Tour from San Francisco XL SUV

This wine tour will take you to the best wineries in Sonoma and Napa County. Our years of experience in quality wine touring has allowed...

8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
4.7 (25)
from
$127
Private Vacation Photoshoot with Photographer in San Francisco
5.0 (11)

Private Vacation Photoshoot with Photographer in San Francisco

⭐ Top-Rated Vacation Photoshoots 2025 We're not just photographers, we're storytellers capturing your holiday exactly as it feels. With over six years of experience photographing...

1 hour • Free Cancellation
1 hour • Free Cancellation
1 hour • Free Cancellation
5.0 (11)
from
$127.99
San Francisco in One Day: Small Group Cable Car and Walking Tour
5.0 (108)

San Francisco in One Day: Small Group Cable Car and Walking Tour

I’m excited to show you why this walking tour is unlike any other in San Francisco! We’ll trace the city’s history from its wild Gold...

4 hours 30 minutes • Free Cancellation
4 hours 30 minutes • Free Cancellation
4 hours 30 minutes • Free Cancellation
5.0 (108)
from
$129
Alcatraz Evening Ticket With North Beach Walking Tour
Likely to Sell Out
Likely to Sell Out
5.0 (1)

Alcatraz Evening Ticket With North Beach Walking Tour

Alcatraz is different at dusk. Crowds thin as the daytime visitors depart, and the island feels quieter, more isolated. This atmospheric, cultural experience begins in...

4 hours
4 hours
4 hours
5.0 (1)
from
$129
Alcatraz Tour + 90 min San Francisco City Open Air Van Tour
4.8 (33)

Alcatraz Tour + 90 min San Francisco City Open Air Van Tour

See San Francisco from a whole new perspective with a unique blend of open-air sightseeing and a visit to one of its most legendary landmarks....

5 hours • Free Cancellation
5 hours • Free Cancellation
5 hours • Free Cancellation
4.8 (33)
from
$139
San Francisco Full-Day Tour by Cable Car & Foot
4.8 (203)

San Francisco Full-Day Tour by Cable Car & Foot

Our SF in a Day tour will take you places that no other San Francisco tour does, traversing the city by cable-car, rail & bus...

8 hours • Free Cancellation
8 hours • Free Cancellation
8 hours • Free Cancellation
4.8 (203)
from
$140
Alcatraz with Muir Woods and Sausalito Tour
4.8 (6)

Alcatraz with Muir Woods and Sausalito Tour

Two most popular destinations in one day! Join us for a narrated and scenic drive from San Francisco across the Golden Gate Bridge! Stop at...

8 to 10 hours
8 to 10 hours
8 to 10 hours
4.8 (6)
from
$155
Mission 18th Street San Francisco Food Tour
4.7 (15)

Mission 18th Street San Francisco Food Tour

The Mission District is bursting with so many global flavors and a rapidly changing food landscape that even locals can't keep up with what's new....

2 hours 30 minutes
2 hours 30 minutes
2 hours 30 minutes
4.7 (15)
from
$158
Alcatraz with Muir Woods and Sausalito Tour
Likely to Sell Out
Likely to Sell Out
4.7 (1,097)

Alcatraz with Muir Woods and Sausalito Tour

Combine three of the Bay Area's top attractions—Alcatraz Island, Muir Woods, and Sausalito—into one tour from San Francisco. Travel in a luxury small-group tour van...

7 to 8 hours
7 to 8 hours
7 to 8 hours
4.7 (1,097)
from
$159
Napa and Sonoma Wine Tour from San Francisco
4.9 (185)

Napa and Sonoma Wine Tour from San Francisco

Savor the best of Northern California Wine Country on this full-day Napa and Sonoma experience. This tour focuses on quality over quantity, with visits to...

9 hours • Free Cancellation
9 hours • Free Cancellation
9 hours • Free Cancellation
4.9 (185)
from
$179
San Francisco Combo: Ferry Building Food Tour and Alcatraz
Likely to Sell Out
Likely to Sell Out
4.6 (142)

San Francisco Combo: Ferry Building Food Tour and Alcatraz

The historic Ferry Building and Alcatraz are two of San Francisco's most prolific attractions. On this not-to-be missed combo tour, you get to see them...

1 to 4 hours
1 to 4 hours
1 to 4 hours
4.6 (142)
from
$181
Silicon Valley Tech FD Small Group Tour
4.1 (7)

Silicon Valley Tech FD Small Group Tour

On our exclusive Silicon Valley tour, we explore the Googleplex — a tech playground with cafes, shops, and art installations. From volleyball courts to on-site...

9 hours • Free Cancellation
9 hours • Free Cancellation
9 hours • Free Cancellation
4.1 (7)
from
$185
Yosemite Day Tour from San Francisco
4.5 (705)

Yosemite Day Tour from San Francisco

Yosemite National Park is a must-visit California gem, and this day trip from San Francisco makes it easy. Leave the urban hustle-bustle behind and journey...

15 hours • Free Cancellation
15 hours • Free Cancellation
15 hours • Free Cancellation
4.5 (705)
from
$209
From San Francisco: Yosemite & Giant Sequoias in Small Group
4.4 (69)

From San Francisco: Yosemite & Giant Sequoias in Small Group

Explore glacially-formed cliffs, wildflower-speckled meadows, and hike to the towering Sequoias in the heart of Yosemite’s dynamic wilderness. Immerse yourself in our day-long tour with...

14 hours • Free Cancellation
14 hours • Free Cancellation
14 hours • Free Cancellation
4.4 (69)
from
$209

Frequently Asked Questions

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

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Gather your information

Locate your Cool San Francisco Booking Number and the proof of the lower price you found.

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Email [email protected] with the documents, your name, and your home address.

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We'll review your materials and get in touch as soon as possible.

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If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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