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San Francisco Private & Custom Tours

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San Francisco Tours

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The Ultimate Yosemite National Park Full Experience- 5 Days’ Vacation Package
Likely to Sell Out
Likely to Sell Out
5.0 (2)

The Ultimate Yosemite National Park Full Experience- 5 Days’ Vacation Package

Embrace Yosemite’s 5-Day VIP Bucket-List Journey - Luxury Travel Package with Hotel & Custom Itinerary! Unveil the ultimate 5-day Yosemite odyssey with our VIP Private...

5 days • Hotel pickup offered
5 days • Hotel pickup offered
5 days • Hotel pickup offered
5.0 (2)
from
$2,329
Private San Francisco City Tour + Alcatraz (Tickets Incl., Max 6)
5.0 (7)

Private San Francisco City Tour + Alcatraz (Tickets Incl., Max 6)

Our Alcatraz Ferry and Island Tour PLUS San Francisco Private Group City Tour offers an extraordinary day of discovery! Start your morning with a private...

4 to 5 hours
4 to 5 hours
4 to 5 hours
5.0 (7)
from
$130
Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs
5.0 (12)

Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs

Step into the heart of San Francisco's historic waterfront with our engaging walking tour. Wander through the city’s legendary wharfs, piers, and docks while uncovering...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
5.0 (12)
from
$115
Private Tour: Napa and Sonoma Wine Country
4.4 (9)

Private Tour: Napa and Sonoma Wine Country

Experience some of the top wineries in Sonoma County and Napa Valley on this private, full-day guided tour. You’ll be chauffeured from San Francisco across...

9 hours • Hotel pickup offered • Free Cancellation
9 hours • Hotel pickup offered • Free Cancellation
9 hours • Hotel pickup offered • Free Cancellation
4.4 (9)
from
$265
Private San Francisco City Tour and Muir Woods with Sausalito
4.5 (11)

Private San Francisco City Tour and Muir Woods with Sausalito

Experience San Francisco and beyond like you’ve never experienced it before. This full day private tour is exclusively for you and your friends, family group,...

8 hours 30 minutes • Hotel pickup offered • Free Cancellation
8 hours 30 minutes • Hotel pickup offered • Free Cancellation
8 hours 30 minutes • Hotel pickup offered • Free Cancellation
4.5 (11)
from
$190
Silicon Valley Private Tour from San Francisco
4.8 (12)

Silicon Valley Private Tour from San Francisco

Silicon Valley is the global center for high technology, venture capital, innovation, and social media. Traveling by private car, enjoy the comfort of seeing the places you want to...

5 hours • Hotel pickup offered • Free Cancellation
5 hours • Hotel pickup offered • Free Cancellation
5 hours • Hotel pickup offered • Free Cancellation
4.8 (12)
from
$560
Private Guided Tour in San Francisco
5.0 (27)

Private Guided Tour in San Francisco

A Grand Tour of San Francisco, a unique experience with a walk on the Golden Gate Bridge! Discover the most beautiful residential areas where Victorian...

3 to 4 hours • Hotel pickup offered • Free Cancellation
3 to 4 hours • Hotel pickup offered • Free Cancellation
3 to 4 hours • Hotel pickup offered • Free Cancellation
5.0 (27)
from
$435
The Best of San Francisco: Private Half-Day Walking Tour
5.0 (3)

The Best of San Francisco: Private Half-Day Walking Tour

On this private half-day tour, you will see first-hand San Francisco’s colourful mix of quaint buildings and modern architecture in a stunning ocean-facing city. You...

4 hours • Free Cancellation
4 hours • Free Cancellation
4 hours • Free Cancellation
5.0 (3)
from
$105
Alcatraz City Sites Helicopter Adventure
4.8 (8)

Alcatraz City Sites Helicopter Adventure

Soar over the legendary Alcatraz and Angel Island during our introductory helicopter tour! Great for travelers with robust agendas, or families and friends taking flight...

50 minutes • Free Cancellation
50 minutes • Free Cancellation
50 minutes • Free Cancellation
4.8 (8)
from
$339
Discover Yosemite, Mammoth Lakes + Eastern Sierra’s breathtaking natural wonders
Likely to Sell Out
Likely to Sell Out
5.0 (1)

Discover Yosemite, Mammoth Lakes + Eastern Sierra’s breathtaking natural wonders

Yosemite & Mammoth Lakes Luxury Adventure – 5-Star Private Tour of Eastern Sierra’s Hidden Gems, Hot Springs, Waterfalls, Ghost Towns & Geological Wonders Ready to...

5 days • Hotel pickup offered
5 days • Hotel pickup offered
5 days • Hotel pickup offered
5.0 (1)
from
$2,419
Yosemite National Park 1-Day Private Tour from San Francisco or Yosemite Area
5.0 (2)

Yosemite National Park 1-Day Private Tour from San Francisco or Yosemite Area

Experience Yosemite – 1-Day Adventure for First-Time Visitors Get ready for an unforgettable day in Yosemite National Park with a private, tailor-made tour just for...

6 to 12 hours • Hotel pickup offered
6 to 12 hours • Hotel pickup offered
6 to 12 hours • Hotel pickup offered
5.0 (2)
from
$321
Lake Tahoe 1-Day Private Tour from San Francisco
Likely to Sell Out
Likely to Sell Out
4.2 (5)

Lake Tahoe 1-Day Private Tour from San Francisco

Explore the beautiful Lake Tahoe on this private tour from San Francisco. By booking this excursion, you’ll be able to enjoy the experience stress-free, knowing...

12 hours • Hotel pickup offered • Free Cancellation
12 hours • Hotel pickup offered • Free Cancellation
12 hours • Hotel pickup offered • Free Cancellation
4.2 (5)
from
$1,190
San Francisco Private City Tour in New EV Volkswagen Van
5.0 (7)

San Francisco Private City Tour in New EV Volkswagen Van

Craft your perfect San Francisco adventure with a private van tour. Whether you crave a structured itinerary or spontaneous exploration, you're covered. Discover the city's...

3 to 8 hours • Hotel pickup offered • Free Cancellation
3 to 8 hours • Hotel pickup offered • Free Cancellation
3 to 8 hours • Hotel pickup offered • Free Cancellation
5.0 (7)
from
$500
From SF : 6hr-8hr- Private Wine Tour & Custom Concierge.XL SUV
5.0 (34)

From SF : 6hr-8hr- Private Wine Tour & Custom Concierge.XL SUV

-This wine tour will take you to the best wineries in Sonoma and Napa County. Our years of experience in quality wine touring has allowed...

8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
5.0 (34)
from
$550
From SF:Sonoma & Napa -8hr Private Wine Tour with Concierge.XLSUV
5.0 (28)

From SF:Sonoma & Napa -8hr Private Wine Tour with Concierge.XLSUV

This wine tour will take you to the best wineries in Sonoma and Napa County. Our years of experience in quality wine touring has allowed...

8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
5.0 (28)
from
$105
30-40 Minute Airplane San Francisco Bay Flight Tour
4.5 (17)

30-40 Minute Airplane San Francisco Bay Flight Tour

You haven't Discovered San Francisco until you've seen it from the air. On this scenic, 45-minute flight, appreciate the views from a truly unique perspective. Look...

30 to 40 minutes
30 to 40 minutes
30 to 40 minutes
4.5 (17)
from
$319
Horseback Ride & Alcatraz Prison Tickets
5.0 (4)

Horseback Ride & Alcatraz Prison Tickets

Beach Horseback Ride & Alcatraz – One Epic Coastal Escape! Saddle up for one of California’s most thrilling day trips—a scenic horseback ride on the...

5 hours • Hotel pickup offered
5 hours • Hotel pickup offered
5 hours • Hotel pickup offered
5.0 (4)
from
$436
Private San Francisco Mission District Food Tour with +5 Tastings
5.0 (14)

Private San Francisco Mission District Food Tour with +5 Tastings

On our Secret Food Tour: San Francisco - North Beach and Chinatown, you’ll experience the most iconic parts of “The City by the Bay.” Our...

3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
5.0 (14)
from
$115
San Francisco Private Car Tour: Instagram's Most Famous Spots
5.0 (6)

San Francisco Private Car Tour: Instagram's Most Famous Spots

If you are looking for some culture, delicious food and a ton of great photos, then this is the tour for you! The morning will...

8 to 10 hours • Hotel pickup offered • Free Cancellation
8 to 10 hours • Hotel pickup offered • Free Cancellation
8 to 10 hours • Hotel pickup offered • Free Cancellation
5.0 (6)
from
$583
San Francisco Instagram Walking Private Tour: Most Iconic Spots
5.0 (6)

San Francisco Instagram Walking Private Tour: Most Iconic Spots

Our San Francisco Walking Instagram Tour will take you to some of the most famous spots in San Francisco in one day by foot! If...

3 to 4 hours • Free Cancellation
3 to 4 hours • Free Cancellation
3 to 4 hours • Free Cancellation
5.0 (6)
from
$223

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

We Make It Easy!

Gather your information

Locate your Cool San Francisco Booking Number and the proof of the lower price you found.

Send it to us

Email [email protected] with the documents, your name, and your home address.

We'll review

We'll review your materials and get in touch as soon as possible.

Receive your refund

If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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