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San Francisco Private & Custom Tours

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San Francisco Tours

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San Francisco Top Sights Private Tour with a Luxury Tesla

Embark on an unparalleled San Francisco sightseeing adventure in the lap of luxury with our exclusive Tesla Model X tour. Glide through the City by …More

5.0 (2)

San Francisco Top Sights Private Tour with a Luxury Tesla

Embark on an unparalleled San Francisco sightseeing adventure in the lap of luxury with our exclusive Tesla Model X tour. Glide through the City by...

6 hours 30 minutes • Hotel pickup offered
5.0 (2)
from
$1,299
Napa Valley and Sonoma Valley Private Tour from San Francisco

Head to Napa Valley by private car for tours and tastings at wineries that interest you most. Travel by private car with a tour guide …More

5.0 (2)

Napa Valley and Sonoma Valley Private Tour from San Francisco

Head to Napa Valley by private car for tours and tastings at wineries that interest you most. Travel by private car with a tour guide...

6 hours • Hotel pickup offered • Free Cancellation
5.0 (2)
from
$650
Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often …More

5.0 (1)

Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour

Take in the Financial District at your own pace with this affordable walking tour created by the San Francisco Chronicle. • See the neighborhood's often...

60 to 75 minutes
5.0 (1)
from
$12
Self-Guided Audio Driving Tour of Point Reyes National Seashore

Download GuideAlong's self-guided audio tour of Point Reyes National Seashore to explore its rugged coastline, pristine landscapes, and ecological diversity. Visit the iconic Point Reyes …More

5.0 (1)

Self-Guided Audio Driving Tour of Point Reyes National Seashore

Download GuideAlong's self-guided audio tour of Point Reyes National Seashore to explore its rugged coastline, pristine landscapes, and ecological diversity. Visit the iconic Point Reyes...

2 to 3 hours • Free Cancellation
5.0 (1)
from
$20
Half-Day Private Tour of Muir Woods & Sausalito from San Francisco

Experience Redwood Magic & Coastal Charm in Sausalito! Embark on an exclusive private tour of Muir Woods and Sausalito, where towering redwoods and breathtaking coastal …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Half-Day Private Tour of Muir Woods & Sausalito from San Francisco

Experience Redwood Magic & Coastal Charm in Sausalito! Embark on an exclusive private tour of Muir Woods and Sausalito, where towering redwoods and breathtaking coastal...

4 hours • Hotel pickup offered
5.0 (1)
from
$165
Private Horseback Riding and Muir Woods Adventure from San Francisco

Horseback Riding & Muir Woods Adventure – Explore the Redwoods & Scenic Coastline Embark on an unforgettable horseback riding adventure combined with a visit to …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Private Horseback Riding and Muir Woods Adventure from San Francisco

Horseback Riding & Muir Woods Adventure – Explore the Redwoods & Scenic Coastline Embark on an unforgettable horseback riding adventure combined with a visit to...

8 hours • Hotel pickup offered
5.0 (1)
from
$365
Private Napa Wine Train Glamorous Dining Experience from San Francisco

Tour Package Overview: Experience the ultimate in Napa Valley glamour with our exclusive VIP tour package! Book now for a full-day adventure that combines the …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Private Napa Wine Train Glamorous Dining Experience from San Francisco

Tour Package Overview: Experience the ultimate in Napa Valley glamour with our exclusive VIP tour package! Book now for a full-day adventure that combines the...

8 hours • Hotel pickup offered
5.0 (1)
from
$999
Discover Yosemite, Mammoth Lakes + Eastern Sierra’s breathtaking natural wonders

Yosemite & Mammoth Lakes Luxury Adventure – 5-Star Private Tour of Eastern Sierra’s Hidden Gems, Hot Springs, Waterfalls, Ghost Towns & Geological Wonders Ready to …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Discover Yosemite, Mammoth Lakes + Eastern Sierra’s breathtaking natural wonders

Yosemite & Mammoth Lakes Luxury Adventure – 5-Star Private Tour of Eastern Sierra’s Hidden Gems, Hot Springs, Waterfalls, Ghost Towns & Geological Wonders Ready to...

5 days • Hotel pickup offered
5.0 (1)
from
$2,419
Private Elegant & Sophisticated Wine Food Pairing Experience from San Francisco

Indulge in the Ultimate Wine & Food Pairing Experience! Awaken your senses with a luxurious wine and food pairing experience designed for true food and …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Private Elegant & Sophisticated Wine Food Pairing Experience from San Francisco

Indulge in the Ultimate Wine & Food Pairing Experience! Awaken your senses with a luxurious wine and food pairing experience designed for true food and...

8 hours • Hotel pickup offered
5.0 (1)
from
$502
Muir Woods Forest Morning and Afternoon Private Tours

Exclusive Adventure Awaits: Dive into a worry-free private combo adventure! Secure your spot for an exhilarating journey exploring San Francisco's attractions, Muir Woods' ancient redwoods, …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Muir Woods Forest Morning and Afternoon Private Tours

Exclusive Adventure Awaits: Dive into a worry-free private combo adventure! Secure your spot for an exhilarating journey exploring San Francisco's attractions, Muir Woods' ancient redwoods,...

4 hours • Hotel pickup offered
5.0 (1)
from
$199
Private Alcatraz Night Tour and San Francisco City Tour Combo

Unlock the Secrets of Alcatraz & San Francisco’s Hidden Gems! Get ready for an unforgettable journey that combines the mystery of Alcatraz Island with a …More

5.0 (1)

Private Alcatraz Night Tour and San Francisco City Tour Combo

Unlock the Secrets of Alcatraz & San Francisco’s Hidden Gems! Get ready for an unforgettable journey that combines the mystery of Alcatraz Island with a...

4 hours • Hotel pickup offered
5.0 (1)
from
$248
Marin Headlands Gravel Cycling Tour From San Francisco

Let me introduce you to and guide you along the amazing gravel biking routes right in San Francisco and in the Marin Headlands. The headlands …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Marin Headlands Gravel Cycling Tour From San Francisco

Let me introduce you to and guide you along the amazing gravel biking routes right in San Francisco and in the Marin Headlands. The headlands...

3 to 5 hours • Free Cancellation
5.0 (1)
from
$150
Private Sailing Charter: Up to 24 Passengers

Our classic sailing yachts are the perfect venue for your group! Treat your family and friends to a spectacular private sail around the San Francisco …More

Likely to Sell Out
Likely to Sell Out
5.0 (1)

Private Sailing Charter: Up to 24 Passengers

Our classic sailing yachts are the perfect venue for your group! Treat your family and friends to a spectacular private sail around the San Francisco...

1 hour 30 minutes • Free Cancellation
5.0 (1)
from
$1,425
San Francisco Private Custom Tour

Come explore San Francisco with an expert guide. We will pick you up in a luxury car and can include rides in an autonomous driverless …More

5.0 (1)

San Francisco Private Custom Tour

Come explore San Francisco with an expert guide. We will pick you up in a luxury car and can include rides in an autonomous driverless...

4 to 6 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$149
San Francisco Private Intro Tour with a Local – Custom & Flexible

San Francisco is a city of striking contrasts, where waterfront history meets creative energy and diverse neighborhoods shape its identity. With your local host, you …More

5.0 (1)

San Francisco Private Intro Tour with a Local – Custom & Flexible

San Francisco is a city of striking contrasts, where waterfront history meets creative energy and diverse neighborhoods shape its identity. With your local host, you...

3 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$56
San Francisco Private Tour with a Local, Highlights & Hidden Gems

We could tell you how special San Francisco is but it is something you need to experience first hand. Don't let time constraints put you …More

5.0 (1)

San Francisco Private Tour with a Local, Highlights & Hidden Gems

We could tell you how special San Francisco is but it is something you need to experience first hand. Don't let time constraints put you...

2 to 8 hours • Free Cancellation
5.0 (1)
from
$46
Private Tour Muir Woods and Sausalito

his Tour will take you across the Golden Gate Bridge, walk among old growth coast redwoods of the famous Muir Woods National Monument Park. You …More

5.0 (1)

Private Tour Muir Woods and Sausalito

his Tour will take you across the Golden Gate Bridge, walk among old growth coast redwoods of the famous Muir Woods National Monument Park. You...

4 to 5 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$699
Self Guided Chinatown Tour: Food, History and Culture

Are you looking for a way to explore San Francisco's Chinatown without joining a tour group? Take this self-guided tour led by David Hu, a …More

5.0 (1)

Self Guided Chinatown Tour: Food, History and Culture

Are you looking for a way to explore San Francisco's Chinatown without joining a tour group? Take this self-guided tour led by David Hu, a...

60 to 75 minutes
5.0 (1)
from
$5
San Francisco Private Tour Muir Woods and Sausalito Day Trip

Experience Muir Woods and Sausalito with a private, personalized sightseeing ride. Your English-speaking Welcome Driver will tailor the journey to your interests, choosing stops, duration, …More

5.0 (1)

San Francisco Private Tour Muir Woods and Sausalito Day Trip

Experience Muir Woods and Sausalito with a private, personalized sightseeing ride. Your English-speaking Welcome Driver will tailor the journey to your interests, choosing stops, duration,...

5 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$126
8-hr Beer & Wine Tour of Sonoma/Napa from San Francisco in XL SUV

This Brewery and Winery tour will take you to the best wineries as well as the most iconic breweries in Sonoma County. Our years of …More

5.0 (1)

8-hr Beer & Wine Tour of Sonoma/Napa from San Francisco in XL SUV

This Brewery and Winery tour will take you to the best wineries as well as the most iconic breweries in Sonoma County. Our years of...

8 hours • Hotel pickup offered • Free Cancellation
5.0 (1)
from
$765

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

Recent tour reviews
A great tour based on our interests
New York City
San Francisco Private Custom Tour
Robin_A, Sep 2026
A great tour based on our interests
We didn’t want to do the typical hot-spot tour. We love architecture and seeing neighborhoods and that’s exactly what she showed us, along with some tourist attractions she thought we would like.She was knowledgeable about history and having been a native of the area, she could speak about how things have changed for the communities.
Read more
Great Private Tour Experience
New York City
San Francisco Private Tour Muir Woods and Sausalito Day Trip
Arthur_S, Aug 2026
Great Private Tour Experience
Great 5⭐️ service. Door to door service. No rush or dependent on a larger group. We went at our own pace. Definitely worth the premium price over a larger group tour. Would book again.
Read more
Great program! Funny and interesting.
New York City
Self-Guided Audio Driving Tour of Point Reyes National Seashore
Passport55158722299, Jul 2026
Great program! Funny and interesting.
It was great. Funny, interesting, easy to follow. Informative.
Read more
VIP Experience
New York City
San Francisco Top Sights Private Tour with a Luxury Tesla
David_H, Jul 2026
VIP Experience
Heather was on time and amazing throughout the tour. She was extremely knowledgeable and made our day. I could not recommend her more.
Read more
Fantastic Tour of San Francisco and Alcatraz – Highly Recommended
New York City
Private Alcatraz Night Tour and San Francisco City Tour Combo
Voyager09158460698, Mar 2026
Fantastic Tour of San Francisco and Alcatraz – Highly Recommended
Our guide Mary was incredible. She showed us the most important places in San Francisco and explained everything in great detail. She is very kind, friendly, and made the whole experience even more enjoyable. We loved the tour and highly recommend it! The service was very professional from beginning to end — from the helpful assistance over the phone when we had questions, to the attention and care we received throughout the entire tour. Everything was organized, punctual, and very well done. We truly enjoyed the experience and would definitely book with them again.
Read more
Gave delightful insights...
New York City
Unfolding the Financial District: A San Francisco Chronicle Self-Guided Tour
Richard_C, Dec 2025
Gave delightful insights...
Gave delightful insights into a world that we know little, the world of architecture. Now we will walk appreciating a little more of our surroundings.
Read more
Great way to see Napa with food and spirits!
New York City
Private Napa Wine Train Glamorous Dining Experience from San Francisco
Lmgj1121, Dec 2025
Great way to see Napa with food and spirits!
Great Trip, the people really know how to make you feel right at home. We did the extended tour and it was worth it! The food was great, drinks were great and yes... a little dance party at the end.
Read more
Exceptional Private Tour
New York City
Half-Day Private Tour of Muir Woods & Sausalito from San Francisco
904seleng, Jul 2025
Exceptional Private Tour
The guide was knowledgeable and friendly. Guests rave about the personalized service, flexible itineraries, and comfortable luxury vehicles. It's ideal for those seeking a custom, high quality sightseeing experience. Value and experience are well worth it.
Read more
Travel of friends
New York City
Discover Yosemite, Mammoth Lakes + Eastern Sierra’s breathtaking natural wonders
Excursion54773060382, Mar 2025
Travel of friends
We left some when we spent 15 days in nature. Amazing recommend it to everyone. It's worth it. Spectacular places
Read more
Loved Chris
New York City
San Francisco Top Sights Private Tour with a Luxury Tesla
Charla_L, Nov 2024
Loved Chris
This tour was so much fun! Riding around in the Tesla was also fun- a nice experience for our honeymoon trip to San Francisco.. Chris, our driver, was so amicable and friendly. He knew so much about all the sites in San Francisco. I would hire him again!0
Read more
Outstanding!
New York City
Napa Valley and Sonoma Valley Private Tour from San Francisco
Sandra_P, Oct 2024
Outstanding!
Absolutely the best day. Fred made sure we did everything we had hoped for and had excellent recommendations!
Read more
Loved this tour! Learned a lot and ate a ton.
New York City
Self Guided Chinatown Tour: Food, History and Culture
davidhQ5327NB, Sep 2024
Loved this tour! Learned a lot and ate a ton.
Really enjoyed this tour. Learned a ton about Chinatown and its history. The food recommendations were excellent and I appreciated that there was even a stop on the tour for me to sit down and eat.
Read more
Relaxed and comfortable
New York City
Private Sailing Charter: Up to 24 Passengers
Darren_D, Aug 2024
Relaxed and comfortable
Great experience. Very relaxed feel. Exactly what my family needed on a vacation day. Boat crew was top notch.
Read more
Spectacular ride!
New York City
Marin Headlands Gravel Cycling Tour From San Francisco
srulix, Mar 2024
Spectacular ride!
Such a great morning in the Marin with Gerardo! Just enjoying the nature while getting a good workout. The amazing video shoot that I got of myself crossing the bridge was the cherry on top!
Read more
Fun and valuable
New York City
San Francisco Private Intro Tour with a Local – Custom & Flexible
carenh823, Aug 2023
Fun and valuable
Walking tour with Kathy was a terrific way to make the most of our short stay in San Francisco. As well as learning about the history of the city, we saw some great sights, ate some yummy food and got recommendations you can only get from someone with local knowledge. Kathy is passionate about her city which made the tour really engaging and fun.
Read more
A great deal ad a great experience!
New York City
San Francisco Private Tour with a Local, Highlights & Hidden Gems
224gails, Nov 2022
A great deal ad a great experience!
MARIA WAS WONDERFUL! She personalized our tour and made things easy and comfortable. We saw things we'd have never seen without her. Don't be afraid t something like this instead of or in addition to a group tour situation to see the cooler things in the city that the big tours don't/can't show you. We road the F cars and the traditional cable cars to the wharf, the museum, and the Ferry Building, China Town, we walked and ate, and had an overall great day in the city!
Read more
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