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San Francisco Tours

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Recommendations

SF's North Beach: Gourmet Ghost Tour - Includes full meal, 3 hrs
5.0 (53)

SF's North Beach: Gourmet Ghost Tour - Includes full meal, 3 hrs

Venture into the heart of San Francisco’s North Beach—lovingly dubbed ‘Little Italy.’ On this food and ghost tour, you’ll weave through a rich culinary landscape...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
5.0 (53)
from
$115
Mission District Food Tour: Appetizers, Entrée and Dessert
4.9 (181)

Mission District Food Tour: Appetizers, Entrée and Dessert

Taste your way through San Francisco’s historic Latin neighborhood, the Mission District, a colorful, cultural, trendy area brimming with great local eats. Following your knowledgeable...

3 hours
3 hours
3 hours
4.9 (181)
from
$115
Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs
5.0 (12)

Fisherman’s Wharf & Pier 39 Food Tour - Includes Full Meal, 3 hrs

Step into the heart of San Francisco's historic waterfront with our engaging walking tour. Wander through the city’s legendary wharfs, piers, and docks while uncovering...

3 hours • Free Cancellation
3 hours • Free Cancellation
3 hours • Free Cancellation
5.0 (12)
from
$115
Private San Francisco Mission District Food Tour with +5 Tastings
5.0 (14)

Private San Francisco Mission District Food Tour with +5 Tastings

On our Secret Food Tour: San Francisco - North Beach and Chinatown, you’ll experience the most iconic parts of “The City by the Bay.” Our...

3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
3 hours 30 minutes • Free Cancellation
5.0 (14)
from
$115
Guided E Bike Tour in San Francisco
5.0 (2)

Guided E Bike Tour in San Francisco

Come Ride San Francisco's Best Guided eBike Tour. This is an extra special tour on brand new, well maintained ebikes. We offer the only tour...

2 hours • Free Cancellation
2 hours • Free Cancellation
2 hours • Free Cancellation
5.0 (2)
from
$120
Guided E-Bike tour across SF to the Golden Gate Bridge and back
5.0 (1)

Guided E-Bike tour across SF to the Golden Gate Bridge and back

Embark on an extraordinary journey beyond the ordinary tourist routes. We will start at the Civic Center, make our way through Alamo Suqre, The Painted...

4 hours • Free Cancellation
4 hours • Free Cancellation
4 hours • Free Cancellation
5.0 (1)
from
$120
Electric Bike Tour De San Francisco
5.0 (27)

Electric Bike Tour De San Francisco

Explore San Francisco on an electric bike tour with a local guide, cycling past famous landmarks like the Painted Ladies and Golden Gate Park before...

3 to 4 hours • Free Cancellation
3 to 4 hours • Free Cancellation
3 to 4 hours • Free Cancellation
5.0 (27)
from
$125
San Francisco's North Beach Neighborhood Food Tour
5.0 (1)

San Francisco's North Beach Neighborhood Food Tour

Join us on a walking food tour in San Francisco’s “Little Italy”, known locally as North Beach, for a culinary adventure through one of the...

3 hours
3 hours
3 hours
5.0 (1)
from
$125
San Francisco Gregangelo Museum - Immersive Art Garden Tour
4.9 (13)

San Francisco Gregangelo Museum - Immersive Art Garden Tour

“An experience unlike any other…Wonderfully bizarre and imaginative” - Atlas Obscura Immerse into a world of pure imagination on this exclusively private experience created just...

1 hour 30 minutes
1 hour 30 minutes
1 hour 30 minutes
4.9 (13)
from
$127
Napa and Sonoma-8-hr Private-Wine Tour from San Francisco XL SUV
4.7 (25)

Napa and Sonoma-8-hr Private-Wine Tour from San Francisco XL SUV

This wine tour will take you to the best wineries in Sonoma and Napa County. Our years of experience in quality wine touring has allowed...

8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
8 hours • Hotel pickup offered • Free Cancellation
4.7 (25)
from
$127
Private Vacation Photoshoot with Photographer in San Francisco
5.0 (11)

Private Vacation Photoshoot with Photographer in San Francisco

⭐ Top-Rated Vacation Photoshoots 2025 We're not just photographers, we're storytellers capturing your holiday exactly as it feels. With over six years of experience photographing...

1 hour • Free Cancellation
1 hour • Free Cancellation
1 hour • Free Cancellation
5.0 (11)
from
$127.85
San Francisco in One Day: Small Group Cable Car and Walking Tour
5.0 (108)

San Francisco in One Day: Small Group Cable Car and Walking Tour

I’m excited to show you why this walking tour is unlike any other in San Francisco! We’ll trace the city’s history from its wild Gold...

4 hours 30 minutes • Free Cancellation
4 hours 30 minutes • Free Cancellation
4 hours 30 minutes • Free Cancellation
5.0 (108)
from
$129
Alcatraz Evening Ticket With North Beach Walking Tour
Likely to Sell Out
Likely to Sell Out
5.0 (1)

Alcatraz Evening Ticket With North Beach Walking Tour

Alcatraz is different at dusk. Crowds thin as the daytime visitors depart, and the island feels quieter, more isolated. This atmospheric, cultural experience begins in...

4 hours
4 hours
4 hours
5.0 (1)
from
$129
Inside Alcatraz and Golden Gate Bridge Bay Cruise
4.4 (197)

Inside Alcatraz and Golden Gate Bridge Bay Cruise

Enjoy two Classic Same Day San Francisco experiences in one day — a visit inside Alcatraz Island and an additional same day sightseeing Golden Gate...

3 hours
3 hours
3 hours
4.4 (197)
from
$129.99
Alcatraz Prison Tour + San Francisco Bike Rental
Likely to Sell Out
Likely to Sell Out
4.0 (1)

Alcatraz Prison Tour + San Francisco Bike Rental

Two popular San Francisco activities in one! The first tour includes the world famous Alcatraz Island Prison Tour. The tour also includes a 45-minutes audio...

5 to 9 hours
5 to 9 hours
5 to 9 hours
4.0 (1)
from
$138
Alcatraz Tour + 90 min San Francisco City Open Air Van Tour
Likely to Sell Out
Likely to Sell Out
4.9 (28)

Alcatraz Tour + 90 min San Francisco City Open Air Van Tour

See San Francisco from a whole new perspective with a unique blend of open-air sightseeing and a visit to one of its most legendary landmarks....

5 hours • Free Cancellation
5 hours • Free Cancellation
5 hours • Free Cancellation
4.9 (28)
from
$139
San Francisco Full-Day Tour by Cable Car & Foot
4.8 (201)

San Francisco Full-Day Tour by Cable Car & Foot

Our SF in a Day tour will take you places that no other San Francisco tour does, traversing the city by cable-car, rail & bus...

8 hours • Free Cancellation
8 hours • Free Cancellation
8 hours • Free Cancellation
4.8 (201)
from
$140
2-Day Alcatraz Visit + Golden Gate Bridge Bike Tour
4.6 (73)

2-Day Alcatraz Visit + Golden Gate Bridge Bike Tour

On your selected date, depart Pier 33 for your official Alcatraz visit, including round-trip ferry and the award-winning audio tour. The next day, join a...

1 to 8 hours
1 to 8 hours
1 to 8 hours
4.6 (73)
from
$145
Marin Headlands Gravel Cycling Tour From San Francisco
Likely to Sell Out
Likely to Sell Out
5.0 (1)

Marin Headlands Gravel Cycling Tour From San Francisco

Let me introduce you to and guide you along the amazing gravel biking routes right in San Francisco and in the Marin Headlands. The headlands...

3 to 5 hours • Free Cancellation
3 to 5 hours • Free Cancellation
3 to 5 hours • Free Cancellation
5.0 (1)
from
$150
Alcatraz with Muir Woods and Sausalito Tour
4.8 (6)

Alcatraz with Muir Woods and Sausalito Tour

Two most popular destinations in one day! Join us for a narrated and scenic drive from San Francisco across the Golden Gate Bridge! Stop at...

8 to 10 hours
8 to 10 hours
8 to 10 hours
4.8 (6)
from
$155

Frequently Asked Questions

These answers are based on answers previously given to Cool San Francisco customers' questions.

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Lowest Price Guarantee

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We guarantee the lowest price on all the tours available to book on our site. We'll refund the difference if you find the exact tour cheaper online until 48 hours before your tour starts.

We Make It Easy!

Gather your information

Locate your Cool San Francisco Booking Number and the proof of the lower price you found.

Send it to us

Email [email protected] with the documents, your name, and your home address.

We'll review

We'll review your materials and get in touch as soon as possible.

Receive your refund

If everything checks out, we'll refund you the price difference.

Refund Terms & Conditions

The following conditions apply to all lowest price guarantee refund requests:

  • The lowest price guarantee is available to any customer who makes a qualifying purchase through our website. The qualifying purchase must be a minimum of US$20 (or equivalent).
  • The lowest price guarantee covers retail and prepaid rates available to the general public. This does not include discounts or promotions you may receive (or be eligible for) from third-party sites or organizations such as AAA or AARP or special offers made as part of a membership program, corporate discount, daily deal, group, or rewards program.
  • Cool San Francisco promotions cannot be combined with the lowest price guarantee.
  • If you find a lower retail or prepaid rate for the same tour, offered on the same date, time and priced in the same currency as your original purchase, on any other website between the time you book on Cool San Francisco and 48 hours before your trip starts, we will refund the difference.
  • The lowest price guarantee does not apply where a lower overall price is found by breaking down the purchased tour into one or more parts sold separately.
  • Cool San Francisco reserves the right to verify the lower price details. Examples of acceptable forms of verification include a web screenshot or a web address.
  • All refund decisions will be made at the sole discretion of Cool San Francisco.

Sorting, ranking, and search results

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Cool San Francisco wants to make your searches as relevant as possible. That's why we offer many ways to help you find the right experiences for you.

On some pages, you can select how to sort the results we display and also use filter options to see only those search results that meet your chosen preferences. You'll see explanations of what those sort options mean when you select them.

If you see a Badge of Excellence label, the award is based on average review ratings, share of bookings with a review, and number of bookings through Cool San Francisco over a 12-month period.

The importance of any one factor over any other in a sort order varies, and the balance is constantly being reviewed and adjusted. We're always updating our systems and testing new ways to refine and improve your results to make them as relevant as possible to meet your needs.

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